Indonesian Community Journal
Vol 4 No 1 (2024): I-Com: Indonesian Community Journal (Maret 2024)

Pendampingan dan Penerapan Manajemen Strategi Untuk Meningkatkan Usaha Mikro Kecil Menengah Kelurahan Bengkong Indah Kota Batam

Mulyadi Mulyadi (Universitas Ibnu Sina, Batam, Indonesia)
Andi Fadlilah (Universitas Ibnu Sina, Batam, Indonesia)
Maizar Maizar (Universitas Ibnu Sina, Batam, Indonesia)
Khadijah Khadijah (Universitas Ibnu Sina, Batam, Indonesia)



Article Info

Publish Date
22 Mar 2024

Abstract

Problems often faced by small businesses include limited capital, lack of market access, less strategic location, lack of management knowledge, and low quality of products or services, Method by providing Mentors or consultants who are ready to help MSMEs overcome obstacles to business development, identification of problems (Management / application activities) and Coaching (Mentoring), Lectures and video screenings Motivation, Product introduction to better consumers quickly and effectively through content, helps MSMEs plan sustainable growth, including the development of growth strategies such as market expansion, product innovation, and business diversification to achieve optimal growth

Copyrights © 2024






Journal Info

Abbrev

i-com

Publisher

Subject

Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

Description

I-Com: Indonesian Community Journal, merupakan jurnal yang menerbitkan artikel hasil kegiatan pengabdian masyarakat. Jurnal ini diterbitkan oleh Fakultas Sains dan Teknologi, Universitas Islam Raden Rahmat yang bertujuan untuk mempublikasikan berbagai hasil kegiatan pengabdian dan pemberdayaan ...