Journal of Humanities and Social Studies
Vol 6, No 3 (2022): JHSS (Journal of Humanities and Social Studies)

Value Proposition Design Of Luxury Class Sleeper Rail Bussiness Units

Rachmawati, Indira (Unknown)
Mayyu, Aulia Nisa (Unknown)

Article Info

Publish Date
29 Nov 2023

Abstract

The purpose of this research is to understand the needs and desires of customers, including their perceptions and expectations, regarding the luxury sleeper train operated by PT Kereta Api Indonesia. The data analysis technique employed is the value proposition design using a descriptive qualitative research method. The value proposition design is used to specifically identify target customers based on problem definition, needs, desires, and what customers should avoid. The outcome of this research is a value proposition design that consists of customer jobs, customer pains, and customer gains from the luxury sleeper train segment of PT Kereta Api Indonesia's customers.

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Journal Info
Journal of Humanities and Social Studies
Website

Abbrev

jhss

Publisher

Universitas Pakuan

Subject

Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

Journal of Humanities and Social Studies is an academic journal that publishes scientific papers in the field of humanities and social studies. This journal is published two times a year (March and September) by Lembaga Penelitian dan Pengabdian Pada Masyarakat, Universitas Pakuan Bogor since 2017. ...