Community Empowerment
Vol 9 No 3 (2024)

Empowering sagon MSMEs through e-commerce education to support tourism in Magelang

Nur Hidayatulloh (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Nurma Styarini (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Resti Yunian (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Indra Bayu Pangestu (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Nur Muhammad Rosyada (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Bagiyo Condro Purnomo (Universitas Muhammadiyah Magelang, Magelang, Indonesia)
Suroto Munahar (Universitas Muhammadiyah Magelang, Magelang, Indonesia)



Article Info

Publish Date
27 Mar 2024

Abstract

Culinary tourism serves as a strategic approach for the development of tourism in Magelang Regency, contributing to the realization of sustainable tourism. The growth of Micro, Small, and Medium Enterprises (MSMEs) is intertwined with the progress of the tourism industry in Magelang, emphasizing the crucial role of MSMEs in utilizing online media for effective promotion and product sales. This communtiny service aims to empower the Sagon Mbah Moel traditional food situated in Mantenan hamlet, Mertoyudan, Magelang, facilitating an increase in sales and promotion through digital marketing. The implementation method for this service activity is structured in two phases: preparation and execution. The service spanned approximately two months, with a primary focus on digital marketing training and the development of appealing product packaging. The outcomes include enhanced capacity and quality for Sagon Mbah Moel MSMEs. The positive impact of this service activity is evident in the initiation of product promotions and sales through digital marketing channels, as well as the improvement of product packaging and the maintenance of several production equipment.

Copyrights © 2024






Journal Info

Abbrev

ce

Publisher

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...