Student Research Journal
Vol. 1 No. 6 (2023): Desember : Student Research Journal

Semiotika Visual Logo Brand Arsitektur Layanan Lembaga Amil Zakat Dompet Amanah Umat Sidoarjo

Aliv Fatima Latifah (Universitas Pembangunan Nasional Veteran Jawa Timur)
Aris Sutejo (Universitas Pembangunan Nasional Veteran Jawa Timur)



Article Info

Publish Date
02 Dec 2023

Abstract

In this study, the logos of the services of the Lembaga Amil Zakat Dompet Amanah Umat (LAZDAU) were analyzed using the semiotic theory by Roland Barthes. Through this analysis, the study shows how visual elements in the logo such as color, shape, and typography, interact to form meaning. The results of the analysis show that these logos not only function as the identity of the institution, but also as an effective visual communication tool. These logos communicate the mission, vision, and values of the institution to the public. This study also shows how a logo can influence public perception of a program or service provided by an institution. In addition to showing the importance of logo design in visual communication, this study provides new insights into how semiotics can be used to understand and analyze the logo of the service that Lembaga Amil Zakat Dompet Amanah Umat (LAZDAU) provides.

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Journal Info

Abbrev

srj

Publisher

Subject

Religion Humanities Economics, Econometrics & Finance Education Social Sciences

Description

1. Ilmu Sosial 2. Ilmu Ekonomi 3. Akuntansi 4. Manajemen 5. Kebudayaan 6. Pendidikan 7. Sejarah 8. Pariwisata 9. Gender 10. Humaniora 11. Seni Budaya 12. Linguistik 13. Sastra 14. Filsafat 15. Studi Agama 16. Studi Media dan Komunikasi 17. Berbagai bidang penelitian yang ...