Journal of Management and Social Sciences
Vol. 3 No. 2 (2024): May : Journal of Management and Social Sciences

Pengaruh Produk Terhadap Keputusan Pembelian Online Pakaian di Kalangan Mahasiswa IKIP Muhammadiyah Maumere

Elisabet Dei (Unknown)
Nur Chotimah (Unknown)
Muhammad Taufik Arifin (Unknown)

Article Info

Publish Date
08 May 2024

Abstract

This study aims to find the effect of the Product on Online Purchasing Decisions for Clothing Among Students of IKIP Muhammadiyah Maumere. This research was carried out at the IKIP Muhammadiyah Maumere Campus. The population in this Study were Students of IKIP Muhammadiyah Maumere who made purchases of clothes Online. The sample in this study amounted to 73 people. The sampling technique used is a random sampling technique with the term random sampling. This study uses a quantitative descriptive approach. all statements are valid,reliable,normal,linear,and heteroscedastic. based on the results of simple linear regression calculations obtained purchasing decisions = 33,537+0,691 (Product).

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Journal Info
Journal of Management and Social Sciences
Website

Abbrev

Jimas

Publisher

Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Subject

Decision Sciences, Operations Research & Management Social Sciences Transportation

Description

Ilmu manajemen Manajemen Manajemen Syariah Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) Pemasaran Manajemen Transportasi Manajemen Industri Manajemen Informatika Kesekretariatan Ilmu Sosial : Ilmu Komunikasi Jurnalistik Hubungan Masyarakat Periklanan Televisi dan Film Manajemen ...