Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan
Vol. 14 No. 5 (2023): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan

Digital Entrepreneurship Intention on University Student using Theory of Planned Behavior

Sri Hardianti Sartika (Siliwangi University)
Allicia Deana Santosa (Siliwangi University)



Article Info

Publish Date
25 Oct 2023

Abstract

This research aims to identify factors that influence students' intentions to undertake digital entrepreneurship. The research method used is a quantitative research method, with an instrument in the form of a questionnaire using a 5-point Likert scale measurement. The instrument used consists of 15 question items consisting of the theory of Planned Behavior (9 items), digital entrepreneurial intention (3 items), and entrepreneurial behaviour (3 items). The questionnaire in a Google form was distributed via social media such as Facebook, TikTok and Instagram. There were a total of 376 students who answered the questionnaire. The data obtained was processed with the help of SPSS 27 software and then analyzed using descriptive and inferential statistics. The results show that attitude, subjective norms, and perceived behavioural control are average. Furthermore, there is a significant and simultaneous influence between attitude, subjective norms, and perceived behavioural control on digital entrepreneurship intention, 52%.

Copyrights © 2023






Journal Info

Abbrev

covalue

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan [p-ISSN 2086-3306 | e-ISSN 2809-8862] merupakan jurnal ilmiah berbentuk penelitian dan dapat diakses secara terbuka. Jurnal ini diterbitkan tiga kali dalam setahun oleh Program Studi Manajemen Institut Manajemen Koperasi Indonesia ...