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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Cakrawala: Jurnal Pendidikan
Sri Hardianti Sartika
Siliwangi University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Persepsi Generasi Z pada Penggunaan E-wallet selama Pandemi Covid-19 Dila Indriyani; Sri Hardianti Sartika
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 6, No 1 (2022): Maret 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (155.031 KB) | DOI: 10.31294/widyacipta.v6i1.12200

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana persepsi Generasi Z dalam penggunaan e-wallet selama masa pandemi Covid-19 di Tasikmalaya. Metode deskriptif kualitatif digunakan untuk menguraikan fenomena tersebut, melalui pengambilan data survey berupa kuesioner yang disebar dengan google form. Teknik pengambilan sampel menggunakan simple random sample sebanyak 50 responden. Indikator yang digunakan untuk melihat persepsi Generasi Z ada penggunaan e-wallet yaitu persepsi manfaat, persepsi kemudahan, dan persepsi risiko. Data yang telah ada kemudian di olah dan diinterpretasikan dengan lebih dalam sehingga bisa diambil kesimpulan. Hasil penelitian menunjukkan bahwa persepsi manfaat menunjukan 92,6% generasi Z setuju bahwa e-wallet memberikan manfaat pada kegiatan bertransaksi, persepsi kemudahan menunjukan 93,63% generasi Z setuju bahwa e-wallet memberikan banyak kemudahan, serta persepsi risiko menunjukan 71,3% generasi Z memberikan tanggapan bahwa e-wallet memiliki risiko yang sedikit. Jadi bisa disimpulkan, penggunaan e-wallett pada generasi Z di Kota Tasikmalaya dipengaruhi adanya tiga persepsi yaitu manfaat, kemudahan serta resiko. This study aims to find out how Generation Z perceived the use of e-wallet during the Covid-19 pandemic in Tasikmalaya. Qualitative descriptive method was used to describe this phenomenon, by taking survey data in the form of a questionnaire distributed by google form. The sampling technique used a simple random sample of 50 respondents. The indicators used to see the perceived  of Generation Z are the use of e-wallet are perceived benefits, perceived convenience, and perceived risk. The existing data is then processed and interpreted more deeply so that conclusions can be drawn. The results showed that the perceived  of benefits showed that 92.6% of Generation Z agreed that e-wallet provided benefits for transaction activities, the perceived  of convenience showed that 93.63% of Generation Z agreed that e-wallet provided a lot of convenience, and the perceived  of risk showed 71.3%. Generation Z responds that e-wallet has little risk. So it can be concluded, the use of e-wallet in generation Z in Tasikmalaya City is influenced by three perceived s, namely benefits, convenience and usability.
Digital Entrepreneurship Intention on University Student using Theory of Planned Behavior Sri Hardianti Sartika; Allicia Deana Santosa
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 5 (2023): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/covalue.v14i5.3875

Abstract

This research aims to identify factors that influence students' intentions to undertake digital entrepreneurship. The research method used is a quantitative research method, with an instrument in the form of a questionnaire using a 5-point Likert scale measurement. The instrument used consists of 15 question items consisting of the theory of Planned Behavior (9 items), digital entrepreneurial intention (3 items), and entrepreneurial behaviour (3 items). The questionnaire in a Google form was distributed via social media such as Facebook, TikTok and Instagram. There were a total of 376 students who answered the questionnaire. The data obtained was processed with the help of SPSS 27 software and then analyzed using descriptive and inferential statistics. The results show that attitude, subjective norms, and perceived behavioural control are average. Furthermore, there is a significant and simultaneous influence between attitude, subjective norms, and perceived behavioural control on digital entrepreneurship intention, 52%.
The Power of Shopee Live Streaming on Z Generation Purchasing Decisions Sri Hardianti Sartika; Kurniawan Kurniawan
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 2 (2023): Co-Value : Jurnal Ekonomi, Koperasi, & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/covalue.v14i2.3876

Abstract

The focus of the research is to determine the power of live streaming carried out by shops selling on Shopee on product purchasing decisions by Generation Z. Quantitative methods using survey data collection techniques are used to explain this phenomenon. The instrument used was 15 question items consisting of 9 items about live streaming variables and six items about purchasing decisions, then packaged in a Google Form questionnaire and distributed via social media. The sample in this study consisted of 185 respondents aged 13 – 26 years (generation Z). The data obtained was then analyzed using descriptive and differential statistics to determine the relationship between variables. Statistical data analysis using SPSS version 25. The results show that Shopee Live Streaming contributes 62% to Z Generation Purchasing Decisions. So it provides information that live streaming activities can attract consumers to buy, the seller's products can reach a wider market, educate consumers directly about the products offered by the seller, and increase immediate feedback.
Increasing Student’s Learning Motivation and Learning Outcomes through the Application of Participant Centered Learning (PCL) Cards Allicia Deana Santosa; Sri Hardianti Sartika; Iis Surgawati
Cakrawala: Jurnal Pendidikan Vol 16 No 2 (2022)
Publisher : Universitas Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/cakrawala.v16i2.340

Abstract

The Covid-19 pandemic has had significant effects in many aspects, including the world of education. The changes require an adaptation to learning methods used increasing students learning motivation. In higher education, learning methods that are student centered and lecturers only serve to give instructions. Participant-centered learning (PCL) is a learning method that is suitable for use in higher education because collage students are considered participants not just students. The purpose of this research was to analyze the impact of implementing PCL in increasing motivation and learning outcomes. This research was conducted at the Management Study Program, Faculty of Economics, Siliwangi University with 94 collage students. The data sources used were the results of the pre-test and post-test using the Kahoot! learning platform and questionnaire data using the Materials Motivation Scale (IMMS), from the control and experimental groups. In the experimental class, learning was carried out using the PCL method, while in the control class, learning was carried out conventionally or teacher-centered learning (TCL). The results of the evaluation showed that the PCL class had an average score of 47% higher than the TCL, and students' learning motivation in PCL class is also about 40% higher than students in TCL class. So it can be concluded that there is a significant increase in terms of material understanding and student learning motivation with PCL method. The learning method of PCL can be adopted to be applied in learning in higher education.
Co-Authors Allicia Deana Santosa Dila Indriyani Iis Surgawati Kurniawan Kurniawan