Journal of Social Science
767-777

RETRACTED: The Role of Customer Satisfaction in Mediating The Effect of Service Quality and Price Perception on Word of Mouth

Hidayatun Ni’mah (Faculty of Economics and Business, Universitas Nasional)
elwisam elwisam (Faculty of Economics and Business, Universitas Nasional)
Kumba Digdowiseiso (Management Study Program, Faculty of Economics and Business, National University Jakarta)

Article Info

Publish Date
30 Nov -0001

Abstract

This study aims to analyze the Role of Customer Satisfaction in mediating the influence of Service Quality and Price Perception on Word of Mouth in Central Travels Jakarta. This study used primary data by distributing questionnaires as many as 100 respondents. The data were analyzed using Structural Equation Modeling analysis using AMOS version 22 program. Based on the results of the study, it shows that the variables of Service Quality and Price Perception not only directly affect Word of Mouth, but Service Quality and Price Perception also affect indirectly.

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Journal Info
Journal of Social Science
Website

Abbrev

jsss

Publisher

Ridwan Institute

Subject

Chemistry Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences

Description

The Journal of Social Science is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published bimonthly once by Ridwan Institute The Journal of Social Science provides a means for sustained discussion of relevant issues that fall within the ...