Equivalent: Jurnal Ilmiah Sosial Teknik
Vol. 6 No. 1: Equivalent: Jurnal Ilmiah Sosial Teknik

The Influence of Brand Image Service Quality and Green Marketing on Consumer Purchasing Decisions of The Body Shop at Malls in South Jakarta

Rasyid, Amanda Rachmawati (Unknown)
Hardini, Resti (Unknown)
Digdowiseiso, Kumba (Unknown)

Article Info

Publish Date
10 Feb 2024

Abstract

This study aims to analyze the effect of service quality, brand image, and green marketing on consumer purchasing decision of The Body Shop at mall in South Jakarta. The result of this research is using primary data in the form of questionnaires to 100 respondents of The Body Shop consumers in mall in South Jakarta using Statistical Product and Service Solutions (SPSS) method. Data collection techniques in this study by observation and survey, unstructured interviews, and using questionnaires. The result of the research using F test and t test indicate that there is influence of service quality, brand image and green marketing towards purchasing decision of The Body Shop at mall in South Jakarta.

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Journal Info
Equivalent: Jurnal Ilmiah Sosial Teknik
Website

Abbrev

jequi

Publisher

Politeknik Siber Cerdika Internasional

Subject

Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Equivalent: Jurnal Ilmiah Sosial Teknik provides a means for ongoing discussion of relevant issues including the focus and space of the journal which can be examined empirically. This journal publishes research articles covering all aspects of Civil Engineering, Environmental Engineering, computer ...