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All Journal Management Analysis Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Mandiri Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial AKSELERASI: Jurnal Ilmiah Nasional International Journal of Economics, Management, Business, and Social Science International Journal of Social Service and Research Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Business, Accounting and Management Indonesian Journal of Management Science Equivalent: Jurnal Ilmiah Sosial Teknik Atestasi : Jurnal Ilmiah Akuntansi
Resti Hardini
Universitas Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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THE EFFECT OF SERVICES AND IMAGES ON TOURIST SATISFACTION AS USERS OF TRANS-JAKARTA TO TOURISM DESTINATIONS AT RAGUNAN WILDLIFE PARK DURING THE COVID-19 PANDEMIC Gagih Pradini; Rahayu Lestri; Resti Hardini
AKSELERASI: Jurnal Ilmiah Nasional Vol 3 No 3 (2021): AKSELERASI: JURNAL ILMIAH NASIONAL
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jin.v3i3.460

Abstract

Tourism is one of the essential components to drive economic growth around the world in recent times, one of the tourism activities is visiting tourism destinations. This research activity is expected to provide the correct strategic input for Transjakarta companies during the pandemic. The variables used are Service Quality (X1) and Image (X2). Determining the location and channel used to provide services to customers involves thinking about how to deliver or deliver services to customers and where this will be done. Problem Solving Orientation states and Dependent Satisfaction (Y1) where service, product, and image benchmarks are maintained during the pandemic despite following health protocols.
Pengaruh Bauran Promosi Dan Lokasi Terhadap Keputusan Pembelian di Food Court Margo City Mall Sebagai Penunjang Amenitas Pariwisata di Depok Jawa Barat Gagih Pradini; Resti Hardini
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 2 No. 1 (2021): November 2021
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is as input to the company in determining the promotion mix strategy and location for improving purchasing decisions. In addition, the research aims to provide a discourse on the tourism sector in restaurant or food court amenities activities in Depok. The results showed that the promotion mix had a positive and significant influence on purchasing decisions. Location also has a positive and significant effect on purchasing decisions. This can provide an illustration that the promotion mix strategy and location of the Margo City Mall food court are well reflected in the behavior of consumers as visitors in using or buying the Food Court at Margo City Mall so that it can support tourism amenities in Depok, West Java.
The Effect of Trust, Digital Marketing And Service Quality To Customer Loyality Through Customer Satisfaction Perfume Product in Aliyanjaa Online Shop at DKI Jakarta Aliya Mulahela; Resti Hardini
Management Analysis Journal Vol 12 No 1 (2023): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v12i1.65978

Abstract

Aliyanjaa online experiences fluctuations which tend to continue to decline. In January 2019 there were 20 thousand subscribers, in December 2020 there were 10 thousand subscribers, in December 2021 there were 10 thousand subscribers, until in July 2022 there were only 5 thousand subscribers. This thesis research uses quantitative methods, with data collection techniques using questionnaires. The data measurement technique uses a Likert scale. Data analysis using SEM AMOS. In this questionnaire research which distributed 110 questionnaires to customers of perfume products at the Aliyanjaa online shop, it has been interpreted that there is an effect of trust, Digital Marketing, and service quality on customer loyalty through customer satisfaction for perfume products at the Aliyanjaa online shop.
The Influence of Brand Awareness, Brand Trust, and Sales Promotion on Le Minerale Bottled Water (AMDK) Purchasing Decisions in DKI Jakarta Izataki, Arina; Hardini, Resti; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 1 (2023): January 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i1.280

Abstract

This study aims to determine the Influence of Brand Awareness, Brand Trust, and Sales Promotion on Le Minerale Bottled Drinking Water (AMDK) Purchasing Decisions in DKI Jakarta. This sample and research was as many as 100 respondents who made purchasing decisions in DKI Jakarta. This study used primary data with a data collection method through questionnaires distributed to 100 respondents. Data analysis techniques using inferential analysis with multiple linear regression and using the Statistical Product and Service Solution (SPSS) program version 23.0. From the results of the t-test, this study shows that Brand Awareness (X1) has a positive and significant influence on Purchasing Decisions, this can be seen from the results of the t-test where (t-value of 6.694 > 1.660 t-table) and its significance (0.000 < 0.05). Brand Trust (X2) has a positive and significant influence on Purchasing Decisions, this can be seen from the results of the t-test where (t-value 2.931 > 1.660 t-table) and its significance (0.004 < 0.05). Sales Promotion (X3) has a positive and significant influence on Purchasing Decisions, this can be seen from the results of the t-test where (t-value 2.115 > 1.660 t-table) and its significance (0.037 < 0.05). That way it can be concluded that Brand Awareness, Brand Trust, and Sales Promotion have a positive and significant effect on Purchasing Decisions.
The Use of Digital Technology in Marketing Strategies to Attract Visitors' Intention: A Case Study of Penglipuran Tourist Village, Bali Setiawan, Anugrah Rega; Azizah, Fadilla Nur; Aprilya, Rani; Lestari, Rahayu; Hardini, Resti; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 1 (2023): January 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i1.281

Abstract

In the era of growing digitalization, digital-based marketing strategies have become a key component in increasing the attractiveness and competitiveness of tourist destinations. Penglipuran Tourism Village is one of the tourist destinations in Bali which has potential and is unique and attractive to tourists. Therefore, this research aims to analyze the marketing strategies implemented in Penglipuran Village Tourism and the extent to which the use of digital technology can contribute to increasing tourist visits. The research method used is qualitative by collecting data through observation and analysis of related documents. The research results show that the marketing strategy for Penglipuran Village Tourism involves the use of social media, websites, online advertising, user-generated content (UGC), and Google Business as channels to promote and communicate the attractions and activities in the tourist village. Creative content such as photos, videos, and interesting stories are used to attract tourist interest. Direct interaction with tourists via social media and being responsive to questions and responses is also an important part of the marketing strategy. The use of digital technology in marketing Penglipuran Village Tourism has had a significant positive impact, such as (1) Tourist visits have increased; (2) The use of social media, websites, online advertising, and user-generated content (UGC) has expanded the reach of promotions and (3) increased tourist awareness about the beauty and potential of the Penglipuran Village Tourism. Thus, the combination of the use of digital technology and marketing strategies has become the key to success in marketing the Penglipuran Village Tourism, inviting tourist interest and increasing the number of tourist visits.
Utilization of Social Media in Marketing Tourist Destinations in Indonesia Dharmawan, Rifky; Nur, Siti Utami Novia; Karimah, Hapsyah Nur; Lestari, Rahayu; Hardini, Resti; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 1 (2023): January 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i1.282

Abstract

The progress of the times requires every individual and organization to keep pace. In business, it cannot be separated from marketing which is closely related to sales. Technology that is currently very developed can be used as a means of marketing, for example, social media. Besides being able to advertise for free on social media, the reach of social media is also very wide. In the tourism sector, the perceived benefits of marketing through social media are the knowledge of tourist attractions by many people, thus affecting tourism demand. The purpose of this study is to review and analyze the relevance of social media in terms of marketing, and how much impact social media has on the tourism sector. The research method used is a review of literature studies with conceptual review techniques. In this research, the literature analysis process was carried out by collecting data in the form of relevant scientific articles sourced from Google Scholar published between 2019 and 2023. Furthermore, Vosviewer is used to visualize the most important topics in this subject
Development of Super Priority Tourism Destinations in Indonesia Through Human Resource Planning Sekarani, Shalsyadila Safira; Gibran, Hafiizh Muhammad; Lestari, Silvy Dwi; Lestari, Rahayu; Hardini, Resti; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 1 (2023): January 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i1.283

Abstract

This article discusses the importance of developing super-priority tourism destinations in Indonesia through human resource planning (HR). In Indonesia, there is still great potential for natural resources, culture, culinary and natural beauty that is not managed properly, and government initiatives supported by local communities can play an important role in developing this potential. Tourism in Indonesia is considered a strategic economic sector that can contribute significantly to economic growth, regional development, and improving community welfare. This article discusses the importance of the role of five types of tourism as a source of foreign exchange for the country, namely cultural, historical, natural, shopping, and religious tourism. Developing human resources in the tourism industry is essential to achieve sustainable tourism development goals and make a positive contribution to the local economy and society. Furthermore, this article highlights some of the leading destinations in Indonesia such as Lake Toba, Borobudur, Mandalika, Labuan Bajo, and Likupang, showing the importance of the role of quality human resource management in increasing the competitiveness of the tourism industry. Human resource management at the national and local levels, as well as the government's role in policy and strategic planning, are highlighted as key factors in maximizing Indonesia's tourism potential. This article contributes to a better understanding of how good human resource management can support the sustainable growth of the tourism industry and provide significant economic benefits to local communities in various tourist destinations in Indonesia.
Opportunities For Batik MSMEs To Indonesia's Economic Growth in The Era of Digital Culture: Batik Case Study in Semarang City, Central Java Zulfikar, Ahya; Aisyah, Haydee Noor; Pinarsinta, Tira; Lestari, Rahayu; Hardini, Resti; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 1 (2023): January 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i1.284

Abstract

This study aims to describe Indonesia's economic growth strategy in the Digital Culture Era in providing opportunities for Micro, Small, and Medium Enterprises (MSMEs) which focuses on opportunity strategies in 5 aspects, namely Enablement, Strengthening, Protection, Support, and Maintenance. This is motivated by programs and training held by Batik 16 in Semarang City, Central Java in developing MSMEs in Semarang City. After that, researchers compared what happened to business actors. Marketing and training are the main factors in the development of MSMEs. In addition, the opportunities carried out by Batik 16 must be optimized by increasing competitive and innovative human resources. The results of this study show that MSME opportunities carried out by Batik 16 Semarang City and the programs and training carried out have been effective and beneficial for business actors
The Effect of Product Quality, Brand Equity and Word of Mouth (WOM) on Customer Loyalty Jamu Tolak Angin at Indomaret Pasar Pekan South Jakarta Khoir, Ahmad; Hardini, Resti; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.305

Abstract

This study aims to analyze the Effect of Product Quality, Brand Equity and Word of Mouth (WOM) on Jamu Tolak Angin Customer Loyalty at Indomaret Pasar Minggu, South Jakarta. In this study using primary data obtained from the distribution of questionnaires. The sample in this study was 96 respondents using probability sampling techniques. This study used Multiple Linear Regression analysis using SPSS program version 23.0. The results of this study show that product quality has a positive and significant influence on customer loyalty. This can be seen from the results of the t test where t is calculated (2.367) > t table 1.6608 and the signification value is 0.020 so that (0.020 < ? 0.05). Brand equity has a positive and significant influence on customer loyalty. This can be seen from the results of the t test where t is calculated (4.958) > t table 1.6608 and the signification value is 0.000 so that (0.000 < ? 0.05). Word of Mouth (WOM) has a positive and significant influence on customer loyalty. This can be seen from the results of the t test where t is calculated (3.521) > t table 1.6608 and the signification value is 0.001 so that (0.001 < ? 0.05)
The Influence of Brand Image, Customer Experience, and Word of Mouth on The Interest In Rebuying Samsung Smartphone Products at The Alwar Depok Store Wardhana, Al Fiansyah; Hardini, Resti; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.307

Abstract

This study aims to determine the influence of brand image, customer experience, and word of mouth on repurchase interest. This study used primary data obtained from the distribution of questionnaires to 96 respondents who had bought Samsung smartphone products at the Alwar Depok store for at least one year of use and processed using Statistical Product and Service Solution (SPSS). The method in this study uses descriptive analysis and inferential analysis. Data were analyzed using instrument tests, multiple linear regression correlations, model feasibility tests, and t-test hypothesis testing. The conclusion of the hypothesis with a partial t-test obtained the results of a calculated value of 2,073 < a table of 1.986 and a significance of 0.041. (0.041<0.05), then on the customer experience variable with a calculated value of 2,363 < table 1,986 and a significance of 0.020. (0.020<0.05) then on the word of mouth variable with a calculated value of 3,360 < 1.986 table and significance of 0.041. (0.041<0.05). So it is partially concluded that the three independent variables have a positive and significant influence on the dependent variable. The results of this study show that the variables of brand image, customer experience, and word of mouth have a positive and significant effect on repurchase interest, this means that if the three independent variables increase, it will increase Samsung's repurchase interest.
Co-Authors Ahmadi, Melinda Putri Nur Aisyah, Haydee Noor Aliya Mulahela Andriani, Adinda Annisa, Resi Aprilya, Rani Azizah, Fadilla Nur Azizul Yadi Yaakop budiarti, sari Bukti, Etika Noviyanti Dharmawan, Rifky Digdowiseiso , Kumba Efendi, Nalam Elwisam, Elwisam Gagih Pradini Gibran, Hafiizh Muhammad Hasannuddin, M. Fuad Izataki, Arina Juliani Pudjowati Karimah, Hapsyah Nur Khoir, Ahmad Kumba Digdowiseiso Kumba Digdowiseiso, Kumba Kusumaningrum, Anisa Putri Lestari, Silvy Dwi Masturi, Hajir Melati Melati Molina, Molina Muhammad Nur Naraswati, Atika Nguyen Duc Tri Nur, Siti Utami Novia Pallawagau, Andi Pinarsinta, Tira Prasetya, Mufida Alfian Pratama, Andhika Yoga Purba, Priono Hasiholan Purwanto, Dian Putra, Suadi Sapta Rahayu Lestari Rahayu Lestari Rahayu Lestri Rasyid, Amanda Rachmawati Rizaldi, Muhammad Lutfi Saharso, Saharso Santi Retno Sari, Santi Sekarani, Shalsyadila Safira Setiawan, Anugrah Rega Shandy, Nayudha Silvia Hanisa Suadi Sapta Putra Sudirdja, Putri Fitrah Sugiono, Edi Sutikman, Sutikman Tri Waluyo Wardhana, Al Fiansyah Windartiningsih, Reska Zulfikar, Ahya