Jurnal Ekonomi, Teknologi dan Bisnis
Vol. 2 No. 12 (2023): JETBIS : Journal Of Economics, Technology and Business

Cloud Storage Promotion Strategy Through Pt Telkom Regional VII Instagram

Mathory, Eljihad Akbari Syukriah (Unknown)
Saharuddin, Aulia (Unknown)



Article Info

Publish Date
10 Jan 2024

Abstract

Based on the results of the pre-research that has been conducted, PT Telkom Regional VII is not actively promoting Cloud Storage products digitally, only maximizing the sales force at Telkom Plaza. Therefore, this study aims to make a promotional video that is uploaded on PT Telkom Regional VII's Instagram using the AIDA method as a Cloud Storage product promotion strategy. The research method used in this study is Descriptive Qualitative. This qualitative descriptive approach uses data collection through structured interviews, questionnaire distribution, observation, and documentation of several related parties that can assist researchers in the research process. The results of this study show that the four AIDA elements used, namely Attention, Interest, Desire, and Action can be variables in measuring Cloud Storage promotion at PT Telkom Regional VII because the four variables have a positive impact in this regard through promotional videos.

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Journal Info

Abbrev

al

Publisher

Subject

Astronomy Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mechanical Engineering

Description

urnal Ekonomi, Teknologi dan Bisnis (JETBIS) is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly once by Al-Makki Publisher. Jurnal Ekonomi, Teknologi dan Bisnis (JETBIS) provides a means for sustained discussion of ...