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All Journal Jurnal Office Cendekia : Jurnal Pengabdian Masyarakat Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Bubungan Tinggi: Jurnal Pengabdian Masyarakat Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) JBEST Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi
Eljihad Akbari Syukriah Mathory
Politeknik STIA LAN MAkassar
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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DAMPAK VIDEO PROMOSI OBJEK WISATA PADA PENINGKATAN PENGUNJUNG DEWI SRI WATERPARK Eljihad Akbari Syukriah Mathory; Syahna Syahna
Journal of Business Administration Economics & Entrepreneurship Vol. 4, No.2 (2022): October
Publisher : Journal of Business Administration Economics & Entrepreneurship

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.787 KB)

Abstract

Video promosi merupakan bentuk penayangan informasi yang bersifat audio visual sehingga menjadi kunci mengenai suatu merek atau membagikan informasi kepada konsumen. Perkembangan Informasi dan Teknologi (TIK) sangat mengevolusi perkembangan industri pariwisata secara cepat. Bahkan berbagai tempat wisata saat ini berlomba-lomba membangun persaingan brand destination di media sosial. Dewi Sri Waterpark merupakan tempat wisata yang cukup estetik. Karena tempat wisata ini merupakan satu-satunya kolam renang pertama yang mengusung tema indoor terbesar di Kabupaten Gowa, Sulawesi Selatan. Maka penelitian ini membantu perusahaan Dewi Sri Waterpark membuat suatu video promosi yang dikemas dengan menarik untuk meningkatkan pengunjung. Penelitian ini menggunakan metode penelitian deskriptif dengan pendekatan kualitatif. Adapun sumber data yang digunakan adalah data primer dan dan data sekunder dari hasil lapangan dan literatur yang terkait. Informan dalam penelitian ini dilakukan secara langsung kepada pihak internal yaitu 1 orang Manajer Dewi Sri Waterpark dan 1 orang Tim Media Sosial Dewi Sri Waterpark. Serta informan berasal dari pihak eksternal yaitu 1 orang praktisi dalam hal pembuatan video promosi. Hasil penelitian ini menunjukkan adanya dampak video promosi dengan meningkatnya jumlah pengunjung di Dewi Sri Waterpark 2 kali lipat dalam sebulan. Data tersebut di uji dengan hasil kuesioner yang dibagikan dengan mendapat skor 90% atau 0,90. Mengacu pada Skala Guttman angka tersebut berada pada high association (strong association) up to perfect association artinya sangat memberikan dampak terhadap peningkatan pengunjung di Dewi Sri Waterpark. Kata kunci : Video Promosi, Media Sosial, Dampak Video Promosi
Dual Play Product Quality and Service Quality Towards Indihome Customer Satisfaction at PT Telkom Indonesia Tbk in Makassar City Eljihad Akbari Syukriah; Tryaamran Tryaamran
Jurnal Office Volume 8, Number 2, July–December 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jo.v8i2.40768

Abstract

This research is a quantitative study using a survey method that aims to determine the partial and simultaneous effect of Dual Play product quality and service quality on PT Telkom Indonesia Tbk IndiHome customer satisfaction, in the KTI Regional Division of Makassar City. The population in this study are all IndiHome customers of the Dual Play package service (Internet + TV and Internet + Phone) of PT Telkom Indonesia Tbk, KTI Regional Division Makassar City as of October 2021, which is 79,499 people. The research sample was taken based on probability sampling technique, while determining the number of samples using the slovin formula with an error rate of 0.05, and determined a sample of 397 customers with certain sample criteria. Whereas, data analysis method used in this study is multiple linear regression analysis. The results showed that (1) Dual Play product quality and service quality had a positive and significant partial effect on IndiHome Dual Play (Internet + TV) customer satisfaction in the KTI Regional Division of Makassar City, (2) Dual Play product quality and service quality had an effect positive and simultaneously significant to customer satisfaction of the IndiHome Dual Play (Internet + TV) package in the KTI Regional Division of Makassar City.
Social Entrepreneurship and Creative Innovation Ecosystem Implementation Eljihad Akbari Syukriah Mathory; Murtafia Murtafia; Sudarmi Narwis
Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Vol. 20 No. 1 (2023): June 2023
Publisher : Sekolah Tinggi Ilmu Administrasi Lembaga Administrasi Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31113/jia.v20i1.902

Abstract

Social entrepreneurs encourage innovation and social transformation in various fields, including education, health, the environment, and business development. Social entrepreneurs pursued the goal of poverty alleviation,  in the spirit of entrepreneurship, method of business, and courage to innovate and address traditional practices. Entrepreneurial ecosystem, consisting of social policy characteristics such as geography, market share, human resources, cultural factors, and the support of the surrounding community’s social or financial income. The efforts to build an ecosystem are important because there is no certainty or benefit identification for social entrepreneurs. The major obstacle for social entrepreneurs, continuity, is how the existing initiatives can survive and inspire innovation to develop the country. The method used is descriptive qualitative. The research findings showed the social entrepreneur's seventh ecosystem: policy, financial problems, support, Human resources, market empowerment strategy, social network, and geographical location. From this, three creative innovations for scaling up emerged, namely having a more senior mentor, building an organization with partnerships to develop empowerment, and building collaboration with other organizational platforms.
Social Entrepreneurship and Creative Innovation Ecosystem Implementation Eljihad Akbari Syukriah Mathory; Murtafia Murtafia; Sudarmi Narwis
Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Vol. 20 No. 1 (2023): June 2023
Publisher : Sekolah Tinggi Ilmu Administrasi Lembaga Administrasi Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31113/jia.v20i1.902

Abstract

Social entrepreneurs encourage innovation and social transformation in various fields, including education, health, the environment, and business development. Social entrepreneurs pursued the goal of poverty alleviation,  in the spirit of entrepreneurship, method of business, and courage to innovate and address traditional practices. Entrepreneurial ecosystem, consisting of social policy characteristics such as geography, market share, human resources, cultural factors, and the support of the surrounding community’s social or financial income. The efforts to build an ecosystem are important because there is no certainty or benefit identification for social entrepreneurs. The major obstacle for social entrepreneurs, continuity, is how the existing initiatives can survive and inspire innovation to develop the country. The method used is descriptive qualitative. The research findings showed the social entrepreneur's seventh ecosystem: policy, financial problems, support, Human resources, market empowerment strategy, social network, and geographical location. From this, three creative innovations for scaling up emerged, namely having a more senior mentor, building an organization with partnerships to develop empowerment, and building collaboration with other organizational platforms.
Optimization of Village Office Services through Service Standards, Complaint Services, and Community Satisfaction Surveys Mathory, Eljihad Akbari Syukriah; Ramdhani, Arindah Mutiara; Reston, Rhegyna Vanessa; Nurjannah, Miftahul
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 7, No 1 (2025)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v7i1.13238

Abstract

This community service aims to improve the quality of public services in Coppo Tompong Village, Mandalle District, Pangkajene and Islands Regency, with a focus on complaints, community satisfaction surveys, and service standards. The method used in this community service uses the PAR method. In the PAR method, the community becomes a collaborative partner, not an object of research. The PAR method has several principles, including the principles of participation, action orientation, triangulation, and flexibility. The results of initial observations showed several problems, including complaints services that were still manual, the absence of service standards, and no forum for assessing community satisfaction. The solutions carried out were the creation of a Google Form-based complaint service, the preparation of service standard documents, and the creation of a community satisfaction survey. The community satisfaction survey conducted aims to measure how satisfied the community is with the services received, with the survey results showing that services at the Coppo Tompong Village Office fall into the "Very Good" category with the results of the Community Satisfaction Index value showing a value of 90.63. In addition, an infographic of the survey results and service standards was created which can be accessed through Linktree. Despite obstacles such as limited technological knowledge among the community, this service is considered successful in improving the transparency and efficiency of public services in the village, as well as providing long-term benefits for villagers.
Pendampingan Masyarakat Desa dalam Berwirausaha dan Pemanfaatan Linktree sebagai Media Promosi Usaha Mathory, Eljihad Akbari Syukriah; Yousuf, Gilbert Budiman; Tenry, Aisyah Islamatasya; Ratnasari, Ratnasari
Cendekia : Jurnal Pengabdian Masyarakat Vol 7 No 1 (2025): Juni
Publisher : LPPM UNIVERSITAS ISLAM KADIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/cendekia.v7i1.5812

Abstract

Program pengabdian masyarakat ini dilaksanakan di Desa Coppo Tompong, Kecamatan Mandalle, Kabupaten Pangkajene dan Kepulauan, dengan tujuan untuk meningkatkan pemahaman dan keterampilan masyarakat desa dalam bidang kewirausahaan serta pemanfaatan teknologi digital untuk promosi Usaha Mikro Kecil dan Menengah (UMKM). Kegiatan utama dalam program ini meliputi seminar kewirausahaan yang memberikan motivasi dan pengetahuan tentang pentingnya berwirausaha, serta pendampingan dalam penggunaan aplikasi Linktree sebagai alat promosi digital. Hasil dari kegiatan ini menunjukkan adanya peningkatan kemampuan masyarakat desa dalam memanfaatkan teknologi digital, khususnya dalam promosi produk UMKM melalui platform Linktree. Penggunaan Linktree memudahkan UMKM di Desa Coppo Tompong untuk menjangkau pasar yang lebih luas, meningkatkan visibilitas produk, serta menarik lebih banyak pelanggan potensial. Program ini memberikan dampak positif terhadap pengembangan sumber daya manusia dan produk UMKM desa, sehingga mereka mampu bersaing lebih efektif di era digital. Diharapkan ke depannya, masyarakat desa dapat terus memanfaatkan teknologi digital dalam mendukung pertumbuhan ekonomi lokal dan meningkatkan kesejahteraan masyarakat secara menyeluruh.
PRODUCT DEVELOPMENT TO INCREASE CUSTOMER’S SATISFACTION AT THE SME OF SUSHI BIZKID Riani, Rika Triani; Mathory, Eljihad Akbari Syukriah
Proceeding of the International Conference on Family Business and Entrepreneurship 2024: PROCEEDING OF 8TH INTERNATIONAL CONFERENCE ON FAMILY BUSINESS AND ENTREPRENEURSHIP
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/icfbe.v0i0.5725

Abstract

Indonesia's culinary industry has great potential to support economic growth. Entrepreneurs are required to be able to compete, one of which is by developing products such as determining quality, shape, attractiveness, size, packaging, and other aspects that are used as part of product development. Sushi Bizkid is one of the (SME) engaged in Japanese food culinary. Sushi Bizkid uses plain packaging and plastic mica to be used in takeaway orders, besides that, the lack of information and attractive elements on the packaging makes consumers give negative comments on online food applications. Packaging design containing product-related information can create strong branding for a product so that consumers can assume that the business intense to pays attention to consumer convenience. The purpose of this study is to create a product packaging design to increase customer satisfaction at (SME) Sushi Bizkid. This research method uses descriptive qualitative data collection methods through observation, interviews, and documentation. The results of this study are product development through packaging carried out with six stages of product development. Eight indicators need to be considered, namely performance, producing packaging that has performance because it has been able to meet consumer expectations related to identity and product information. Specialty, showing that the current packaging is unique in terms of visualization or packaging appearance. Reliability, packaging against shocks during product delivery. Serviceability is seen from the packaging service that keeps the product from damage and air space in the packaging. From these results product development through packaging can provide an increase in customer satisfaction.
Co-Authors Jenica Sampe Pande Murtafia murtafia Najmi Kamariah Nurjannah, Miftahul Ramdhani, Arindah Mutiara Ratnasari Ratnasari Reston, Rhegyna Vanessa Riani, Rika Triani Sudarmi Narwis Syahna Syahna Tenry, Aisyah Islamatasya Tryaamran Tryaamran Yousuf, Gilbert Budiman