<![CDATA[KJPP Toto Suharto and Partners is one of the companies engaged in the financial industry that provides appraisal services. The purpose of this study is to analyze the company's internal and external conditions and formulate a business strategy in the face of intense competition. The research method used is qualitative research. Data collection techniques using interviews, surveys and questionnaires conducted on related parties within the company's internal and external. The data that has been obtained were analyzed using IFE, EFE, CPM, SWOT, IE, Grand Strategy and QSPM Matrix. The results of the IFE Matrix are 3.31 and the EFE Matrix are 2.61. The results of the SWOT, IE, Grand Strategy analysis show that the alternatives that can be applied by the company are horizontal integration strategies, market penetration strategies and product development strategies. The final result of this study concludes that the recommendation or proposal for the right business strategy for the company is obtained based on the results of data processing through the QSPM Matrix is a penetration strategy.]]>
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