<![CDATA[A conceptual analysis of the impact of big data on enterprise architecture design is provided in this article. Within the framework of expanding digitalization, big data has emerged as a pivotal component in delineating the strategy and framework of organizations. The objective of this study is to investigate the ways in which big data can impact and facilitate the growth of efficient enterprise architecture. Qualitative analysis is the method utilized by researchers to comprehend the intricacies of the interaction between enterprise architecture and big data. This article examines several facets by conducting an extensive review of the literature, including the ways in which big data can facilitate the enhancement of analytical capabilities, innovation in business processes, and strategic decision-making. Emerging challenges, including data security, privacy, and the necessity for IT infrastructure adaptation, are also considered in this study. The outcomes of the review indicate that the implementation of big data in enterprise architecture may substantially alter business strategies and operations. These encompass enhanced system adaptability, customized service provision, and predictive functionalities. Nonetheless, these modifications necessitate modifications to privacy policies, risk management, and data governance. This study presents novel findings regarding the influence of big data on enterprise architecture and provides researchers and practitioners with recommendations for developing and executing successful big data strategies. This research thereby enhances the current body of literature and offers practical guidance in the field.]]>
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