VISA: Journal of Vision and Ideas
Vol. 4 No. 2 (2024): VISA: Journal of Vision and Ideas (In Press)

Pengembangan Bisnis UMKM "Toko Anugrah" Menggunakan Strategi Pemasaran Marketing Mix

Nurjanah, Yuanita (Unknown)
Rahmi, Vembri Aulia (Unknown)

Article Info

Publish Date
05 May 2024

Abstract

The tight competition of retail businesses in the Gresik Regency area makes Anugrah stores must have a superior business strategy in order to survive and compete. This study aims to determine the marketing strategy that has been implemented and the application of the marketing mix at the store and find the right business strategy at the Anugrah store through marketing mix analysis. The research method used in this study uses a qualitative method with a phenomenological approach. The research was conducted with one owner, two employees and five customers of Anugrah shop on Jl. Education No. 2, Bunderan Village, Sidayu District, Gresik Regency. The results showed that the Anugrah shop has three marketing strategies in running its business and has implemented the marketing mix in the company's operational system.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
VISA: Journal of Vision and Ideas
Website

Abbrev

visa

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

Description

VISA: Journal of Vision and Ideas is a scientific journal for the academic community of universities and research institutions with a scope covering the results of research, studies, thoughts and ideas related to vision and solutions to various problems in the economic, social, educational, ...