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Inkubator ''Entrepreneur Passion'' Sebagai Wahana Generator Semangat dan Ketrampilan Berwirausaha Pelajar Menengah Rahmi, Vembri Aulia
Jurnal Riset Entrepreneurship Vol 2 No 1 (2019)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v2i1.790

Actually, disruption era showed the birth of a new spirit of national progress. However, it is evident that not entirely a positive influence and still high unemployment. From the beginning people must be able to educate themselves as creative and innovative people. It is not easy to create entrepreneurial characters, through entrepreneurship development in schools, entrepreneurial mentality is instilled. Business incubators has been widely applied to universities and has not been widely applied in schools. This study aims to explain how the implementation of the incubator as a vehicle to foster entrepreneurial character in middle school students. Using a descriptive qualitative research method with in-depth interviews with the incubator program presenters and the results of polls of several participants, it can be seen that the findings of this study demonstrate entrepreneurship in "entrepreneur passion" class incubators who are able to increase student entrepreneurship spirit and skills. The result shows that there are still limitations in managing entrepreneurial incubators in schools.

Resilience and adaptation of womenpreneurs in the new normal era Rahmi, Vembri Aulia; Hapsari, Ifahda Pratama
Community Empowerment Vol 6 No 7 (2021)
Publisher : Universitas Muhammadiyah Magelang

The Covid-19 pandemic brings new challenges as well as new threats to the sustainability of the business of women entrepreneurs (womenpreneurs). Health protocols affect the business processes, sales and income of womenpreneurs. Meanwhile, womenpreneur skills are limited and require additional business skills to support resilience and adaptation in the new normal era. The purpose of this community service is to contribute to womenpreneurs by sharing knowledge and experiences. Participatory assistance to partners by involving the role of academies, practitioners, womenpreneurs from students and SMEs was a form of service method. The socialization and education materials delivered were about new normal business innovation behavior and product legality. The final result of the service shows that partners get business inspiration along with new knowledge and experience to support their business progress. The activity of sharing knowledge in community service implicitly implies the importance of the synergy of business actors, practitioners and womenpreneurs, both from SMEs and students to support business sustainability.

The Role of Women's Entrepreneurial Motivation in Mediating the Relationship Between Entrepreneurship Training and Entrepreneurial Intentions in the Rural Rahmi, Vembri Aulia; Handayati, Puji Handayati; Djatmika, Ery Tri; Ismanto, Hadi Ismanto
International Journal of Social Science and Business Vol 6, No 1 (2022): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i1.42690

There has been a shift in industrial business enterprise orientation withinside the future, initially oriented to business and is now turning into a socially-oriented industrial business enterprise. One of them is the idea of an inexperienced product commercial enterprise that treats waste as a commercial enterprise with a network commercial enterprise version. Community empowerment involves women's companies in Sukorejo Village in searching to form new groups withinside the waste industrial business enterprise sector. â€œWomen'sâ€-based entrepreneurship schooling is a form of initiation in building the inducement and entrepreneurial intentions of rural women. The goal of this commentary changed into to decide, How the impact of entrepreneurship education on entrepreneurial motivation and purpose, and to discover out, Whether there can be a mediating role in entrepreneurial motivation, related to the hyperlink amongst entrepreneurship training, and entrepreneurial intentions withinside the company of women who are managers, and administrators of BUMDesa "Podho Joyo". This study's technique uses quantitative strategies with SEM-PLS assessment and is assisted with the resource of the usage of the WarpPLS utility. The final results of those research located that there was an considerable effect of entrepreneurship schooling on entrepreneurial motivation, and entrepreneurial intention. However, there's no dating among entrepreneurial motivation and entrepreneurial intention, so there's no mediating function among the connection among entrepreneurial training, and entrepreneurial intention.

Remodelling Business UMK “Bakso Sip”: Ten Types of Innovation Hidhayah, Anysha Nur; Rahmi, Vembri Aulia; Kurniawan, Aries; Ismanto, Hadi
Economic Education and Entrepreneurship Journal Vol 6, No 2 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to find out how the implementation of "Bakso SIP" innovation with the Business Model Canvas and Ten Types Innovation methods. The research used a qualitative-descriptive method on "Bakso SIP" located in the Village, Pekauman, South Banjarmasin District, Banjarmasin City, South Kalimantan Province. The results showed that the owner of "Bakso SIP" has made three innovations in ten types of innovation, namely process innovation, channel innovation, and customer engagement, so that the business model of "Bakso SIP" has changed (remodeling) the business model canvas on the element of customer segments which used to only reach residents of the Pekauman area, Banjarmasin then more widely reach residents of Banjarmasin City. Customer relationships that used to be only with direct transactions can then make reservations in advance via WhatsApp Business and promote via Instagram, value proposition there is a change in service online reservation in advance. Key partnes join the online application.Keywords: Business Model Canvas, Inovation Business, Ten Types innovationDOI: http://dx.doi.org/10.23960/E3J/v6i2.153-161

Strategi Pemasaran dan Inovasi Produk untuk Meningkatkan Volume Penjualan “Ketan si Emak” Maknunah, Nur Saidatul; Rahmi, Vembri Aulia
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.5597

This is a new author's manual and a template for Resligion Education Social Laa Roiba Journal (RESLAJ). Published every February and August since 2019. Articles must start with Article Title followed by Author Name and Affiliate Address and abstract. This part of the UMKM Ketan Si Emak is one of the traditional foods in the village of Gumeno Village. The reason why the author is interested in conducting research is because researchers are interested in the marketing strategies and product innovations that are appliedin Ketan Si Emak MSMEs. MSMEs have a central role in the Indonesian economy. Apart from having a central role in the absorption of labor and the Indonesian economy, MSMEs can also play a role as a controller for distributing labor. Indonesia's economy, MSMEs can also act as a controller to distribute the results of development to all corners and regions. the results of development to all corners and regions in Indonesia. The purpose of this study was to determine the marketing strategy and product innovation in Ketan Si Emak MSMEs. Si Emak. Innovation is ideas for change and development to meet customer needs. Marketing is relationship between sellers and buyers to conduct transactions for goods or services. or service. This type of research uses descriptive research with using qualitative research methods. The location of Ketan Si Emak at Mrs. Munaikah's house located on Jalan Beji, RT 11 RW 05 Gumeno Village, Gresik Regency, East Java. East Java.

Strategi Pengembangan Bisnis Supplier Ikan Beku Hasil Tambak di PT Mekar Berseri Sempurna Gresik Mohammad Hammas Ainurroyyan El Falih; Rahmi, Vembri Aulia; Kurniawan, Aries
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1819

This study employs qualitative methods to identify internal and external factors through observations, interviews, and documentation. The analysis results of internal and external factors were analyzed using the SOAR matrix (strengths, opportunities, aspirations, results). The practical knowledge gap in the context of research on frozen farmed fish supplier business development strategies refers to the lack of understanding or application of relevant innovative marketing strategies to improve the competitiveness and sustainability of the business. While there is existing theory and research on marketing and business development, further research is needed to identify specific tactics and approaches that frozen farmed fish suppliers can implement. The purpose of this study is to investigate the business growth strategies of PT. Mekar Berseri Sempurna's frozen aquaculture fish suppliers. The expansion of the frozen fish industry is associated with shifts in consumer preferences. These changes facilitate the simplification of household activities in preparing food. Hence, there is a growing need for food that is healthy, safe, nutritious, practical, and saves processing time. The research employs a descriptive qualitative analysis method, utilizing data collection techniques such as interviews, observations, and documentation. This increasing demand provides great opportunities for frozen fish food companies. The results of this study are (1) Creating market mapping to determine potential demand (2) Collaborating with other companies (3) Certifying and improving product quality standards

STRATEGI PENGEMBANGAN USAHA PADA BISNIS HIJABBYSLS DENGAN PENDEKATAN ANALISIS SOAR Nawang Sari, Yuni; Kurniawan, Aries; Rahmi, Vembri Aulia
Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Vol. 7 No. 1 (2025): Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/massaro.v7i1.5017

Penelitian ini bertujuan untuk menganalisis strategi pengembangan usaha Hijabbysls dengan menggunakan pendekatan analisis SOAR (Strengths, Opportunities, Aspirations, and Results). Melalui wawancara dengan pemilik bisnis, informasi yang diperoleh digunakan untuk mengeksplorasi faktor-faktor yang memengaruhi pertumbuhan dan daya saing Hijabbysls di pasar fashion hijab. Hasil analisis menunjukkan bahwa Hijabbysls memiliki beberapa kekuatan utama, seperti kemampuan menawarkan produk berkualitas dengan harga terjangkau, serta peluang besar di pasar online dan dengan menjalin hubungan dengan jaringan reseller. Selain itu, aspirasi perusahaan untuk menjadi merek hijab terkemuka di Indonesia dan meningkatkan jumlah pelanggan juga sangat jelas. Hasil yang telah dicapai mencakup loyalitas pelanggan yang tinggi dan peningkatan penjualan yang signifikan.Metodologi penelitian ini menggunakan kualitatif dalam pendekatan Fenomologi yang digunakan dalam artikel ini. Pengkajian ini menghasilkan bila cara mengembangkan bisnis yang dilakukan bisnis Hijabbysls sudah cukup baik serta analisa SOAR (Strengths, Opportunities, Aspirations, and Results) ini bersifat positif untuk kelanjutan bisnis Hijabbysls di masa yang akan datang. Pemanfaatan strategi pengembangan berdasarkan analisis SOAR dapat memperkuat posisi Hijabbysls, dengan memperluas jaringan distribusi melalui saluran online dan offline serta meningkatkan pemasaran digital. Dalam hal ini, strategi pengembangan yang berfokus pada kualitas produk, loyalitas pelanggan, dan diversifikasi saluran distribusi menunjukkan keselarasan dengan strategi distribusi. Temuan ini memberikan wawasan mengenai pentingnya adaptasi terhadap tren pasar, penggunaan promosi efektif, dan pemanfaatan media sosial untuk memperkuat posisi Hijabbysls di pasar hijab yang kompetitif.

Strategi Peningkatan Penerimaan Mahasiswa Baru di Perguruan Tinggi Swasta (Studi Kasus: Universitas Muhammadiyah Gresik) Sholihah, Vina Mar'atus; Kurniawan, Aries; Ismanto, Hadi; Rahmi, Vembri Aulia; Respati, Putra Panji
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 2 (2025): Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i2.2012

The impact of the Covid-19 pandemic, particularly on job losses among prospective students' parents, was the primary factor behind the decline in admissions in 2020. Additionally, the introduction of new study programs in 2019 and competition among universities in nearby areas also contributed to this fluctuation. The purpose of this analysis is to identify the causes of enrollment fluctuations and develop strategies to increase new student admissions at Universitas Muhammadiyah Gresik. This will lead to effective strategies to address these challenges and create programs that attract new students to register at Universitas Muhammadiyah Gresik. This research employs a qualitative method, with information obtained through interviews with relevant subjects, including the Head of Admissions & Public Relations from 2019-2023, Heads of Department, Admissions Officers, several students from 2023, and some prospective students for 2024. Analysis shows that online promotional strategies are highly effective, but personal connections and accreditation strengthening are also crucial. Altogether, these strategies successfully align the university with the dynamics of the higher education market. Recommendations are made to continue developing adaptive strategies to enhance the university’s appeal in the increasingly competitive higher education landscape.

Analisis Strategi Pemasaran Dalam Upaya Meningkatkan Daya Saing Produk Frozen Food UD. Family Food di Pasar Internasional Chais Fadjrin, Inneke; Kurniawan, Aries; Rahmi, Vembri Aulia
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2386

Penelitian ini bertujuan untuk menganalisis strategi pemasaran UD Family Food dalam meningkatkan daya saing produk frozen food di pasar internasional. Metode yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara mendalam terhadap sepuluh informan strategis, termasuk pemilik usaha, manajer produksi, pemasaran, konsultan ekspor, hingga pelanggan lokal dan luar negeri. Analisis data dilakukan secara tematik untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman (SWOT) yang dihadapi perusahaan. Hasil penelitian menunjukkan bahwa kekuatan utama UD Family Food terletak pada kualitas produk dan standar produksi yang tinggi, sementara kelemahan mencolok terletak pada aspek kemasan dan branding yang belum sesuai dengan ekspektasi pasar global. Selain itu, strategi pemasaran belum sepenuhnya terintegrasi secara digital dan belum menyesuaikan dengan preferensi konsumen di negara tujuan ekspor. Peluang berupa tren konsumsi makanan sehat dan perkembangan e-commerce global belum dimanfaatkan secara optimal. Penelitian ini merekomendasikan penguatan strategi agresif berbasis kualitas produk, inovasi visual, dan adaptasi lintas budaya. Kontribusi utama dari penelitian ini adalah memberikan pemetaan strategis berbasis data kualitatif untuk mendukung daya saing UMKM lokal dalam menghadapi pasar ekspor secara lebih terarah dan berkelanjutan.

Remodelling Business UMK “Bakso Sip”: Ten Types of Innovation Hidhayah, Anysha Nur; Rahmi, Vembri Aulia; Kurniawan, Aries; Ismanto, Hadi
Economic Education and Entrepreneurship Journal Vol 6, No 2 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to find out how the implementation of "Bakso SIP" innovation with the Business Model Canvas and Ten Types Innovation methods. The research used a qualitative-descriptive method on "Bakso SIP" located in the Village, Pekauman, South Banjarmasin District, Banjarmasin City, South Kalimantan Province. The results showed that the owner of "Bakso SIP" has made three innovations in ten types of innovation, namely process innovation, channel innovation, and customer engagement, so that the business model of "Bakso SIP" has changed (remodeling) the business model canvas on the element of customer segments which used to only reach residents of the Pekauman area, Banjarmasin then more widely reach residents of Banjarmasin City. Customer relationships that used to be only with direct transactions can then make reservations in advance via WhatsApp Business and promote via Instagram, value proposition there is a change in service online reservation in advance. Key partnes join the online application.Keywords: Business Model Canvas, Inovation Business, Ten Types innovationDOI: http://dx.doi.org/10.23960/E3J/v6i2.153-161

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