Analisis Harga (Rokok Eletronik) Terhadap Minat Pembelian di Kalangan Remaja

Ferdi Rizki Syahriar (Program Studi manajemen, Universitas Bina Bangsa)
Febri Ferdian (Universitas Bina Bangsa)
Syamsul Hidayat (Universitas Bina Bangsa)

MAXIMAL
Vol 1 No 3 (2024): Februari

In this article, we conduct a price analysis (of electronic cigarettes) on purchasing intentions among teenagers. Based on the data we collected, we found that the price of e-cigarettes influences purchasing intentions among teenagers. Here are some results from our analysis: The price of e-cigarettes is a factor that influences purchase intention among teenagers. If the price of e-cigarettes is too high, then interest in purchasing will decrease. The quality of electronic cigarettes is also a factor that influences purchase intention. If the quality of e-cigarettes does not meet teenagers' needs, their interest in purchasing will decrease. From our analysis, we conclude that to increase interest in purchasing e-cigarettes among teenagers, companies should consider the factors we have identified. By paying attention to price, quality, market and marketing, companies can obtain higher purchasing interest from teenagers