Management Studies and Entrepreneurship Journal (MSEJ)
Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)

The Influence of Product Quality, Location and Word of Mouth on Purchase Decisions

Hartatik, Hartatik (Unknown)
Mendrofa, Syah Abadi (Unknown)
Mar'ati, Fudji Sri (Unknown)
Wicahyono, Agus (Unknown)
Permana, Indra (Unknown)

Article Info

Publish Date
09 Jan 2024

Abstract

The research analysis aims to determine the effect of product quality, location and word of mouth (WOM) on purchasing decisions at Bebek Goreng Pak Slamet. The sampling collection used was purposive sampling of 100 respondents. Data collection used a questionnaire distributed to customers at Bebek Goreng Pak Slamet. The population in this study were customers of Bebek Goreng Pak Slamet. This research method uses quantitative methods and multiple linear regression analysis through SPSS 24. The results of this study indicate that product quality, location and word of mouth (WOM) have a positive and simultan impact on purchasing decisions at Bebek Goreng Pak Slamet.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Management Studies and Entrepreneurship Journal (MSEJ)
Website

Abbrev

msej

Publisher

Yayasan Pendidikan Riset dan Pengembangan Intelektual

Subject

Decision Sciences, Operations Research & Management

Description

Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, ...