Management Studies and Entrepreneurship Journal (MSEJ)
Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)

Peran Celebrity Endorser, Online Customer Review, Dan Harga Terhadap Keputusan Pembelian Pada Marketplace Shopee

Harijono, Dyah Alifia Wulandhari (Unknown)
Indayani, Lilik (Unknown)
Kusuma, Kumara Adji (Unknown)

Article Info

Publish Date
27 Jan 2024

Abstract

The purpose of the research is to ascertain how charges, peer feedback on the internet, and famous brand ambassadors all affect what customers decide to make purchases. applying the quantitative approach in this investigation the approaches to data analysis utilized in this research consisted validity test, reliability test, normality test, classic assumption test, linear regression test, T test, F test, and R² test, that had been run by way of the software known as SPSS. The additional information needed over this investigation came from previous investigations, while the main information came from the assignment of survey forms via Google Form.

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Journal Info
Management Studies and Entrepreneurship Journal (MSEJ)
Website

Abbrev

msej

Publisher

Yayasan Pendidikan Riset dan Pengembangan Intelektual

Subject

Decision Sciences, Operations Research & Management

Description

Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, ...