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All Journal Management Studies and Entrepreneurship Journal (MSEJ)
Harijono, Dyah Alifia Wulandhari
Unknown Affiliation
Decision Sciences, Operations Research & Management

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Peran Celebrity Endorser, Online Customer Review, Dan Harga Terhadap Keputusan Pembelian Pada Marketplace Shopee Harijono, Dyah Alifia Wulandhari; Indayani, Lilik; Kusuma, Kumara Adji
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4159

Abstract

The purpose of the research is to ascertain how charges, peer feedback on the internet, and famous brand ambassadors all affect what customers decide to make purchases. applying the quantitative approach in this investigation the approaches to data analysis utilized in this research consisted validity test, reliability test, normality test, classic assumption test, linear regression test, T test, F test, and R² test, that had been run by way of the software known as SPSS. The additional information needed over this investigation came from previous investigations, while the main information came from the assignment of survey forms via Google Form.
Co-Authors Kumara Adji Kusuma Lilik Indayani