Management Studies and Entrepreneurship Journal (MSEJ)
Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)

Pengaruh Kualitas Pelayanaan Terhadap Kepuasaan Nasabah Di Bank BJB Cabang Buah Batu

Barus, Camelia Br (Unknown)
Muthmainnah, Muthmainnah (Unknown)

Article Info

Publish Date
19 Jan 2024

Abstract

The research aims to determine the effect of customer satisfaction. The research method uses quantitative methods and the resulting sample is 212 respondents. By using a simple regression analysis test using the SPSS 2022 tool. The results for this study, on service quality customer satisfaction with a coefficient of determination of 81.2%.

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Journal Info
Management Studies and Entrepreneurship Journal (MSEJ)
Website

Abbrev

msej

Publisher

Yayasan Pendidikan Riset dan Pengembangan Intelektual

Subject

Decision Sciences, Operations Research & Management

Description

Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, ...