PENGARUH LITERASI KEUANGAN TERHADAP KEPUTUSAN INVESTASI DENGAN PERILAKU KEUANGAN SEBAGAI VARIABEL MODERASI PADA MAHASISWA DI KOTA DENPASAR

UPAYANA WIGUNA EKA SAPUTRA (Politeknik Negeri Bali)
I KETUT YASA (Politeknik Negeri Bali)
IDA BAGUS DANANJAYA (Politeknik Negeri Bali)
NI PUTU RITA SINTADEVI (Politeknik Negeri Bali)
ANAK AGUNG RAKA SITAWATI (Politeknik Negeri Bali)
NI LUH MADE WIJAYATI (Politeknik Negeri Bali)
GEDE SEDANA WIBAWA YASA (Politeknik Negeri Bali)

GANEC SWARA
Vol 17, No 4 (2023): Desember 2023

This study attempted to examine the influence that financial literacy has on investment decisions and how that effect can be tempered by the financial behavior of college students in Denpasar City. Specifically, this study focused on college students in Denpasar City. This study involved quantitative methods. There were 130 pupils from the Denpasar City region that made up the sample population. Primary data were used in the analysis, which was conducted using the PLS-based structural equation modeling approach. The method of collecting data makes use of a questionnaire that is scored on a Likert scale and is submitted using a Google Form. The data are collected using a Purposive Sampling approach. According to the findings of the study, having a strong understanding of personal finance has a large and favorable impact on investment choices. Then, one's financial behavior can have an effect on the connection between financial literacy and investing choices.