ANALISIS POTENSI PENJUALAN SEPEDA MOTOR LISTRIK PRODUK HONDA DI INDONESIA

Zafira Az Zahra (Universitas Bina Bangsa)
Inaya Amalia Putri (Universitas Bina Bangsa)
Syamsul Hidayat (Universitas Bina Bangsa)

Jurnal Ilmiah Ekonomi dan Manajemen
Vol. 2 No. 2 (2024): Februari

The electric motorcycle has captured the attention of various groups, including students, due to its combination of unique design, quality that matches the price, and environmental friendliness by not emitting smoke. Increased awareness of environmental impact has driven interest in this vehicle in the market. Factors such as energy efficiency, low operational costs, and user convenience are also the primary reasons for its popularity among students. Thus, electric motorcycles offer a sustainable and appealing transportation solution for contemporary consumers, especially in campus and urban environments