Pengaruh Media Sosial (Instagram) terhadap Keputusan Pembelian di Toko Hijacu Hijab di Kota Palopo

Leni Nurhalisah (Universitas Andi Djemma)
Deswi Natalia Dwi (Universitas Andi Djemma)
Rahmania Rahmania (Universitas Andi Djemma)
Iin Safitri Pakidi (Universitas Andi Djemma)
Rudianto Rudianto (Universitas Andi Djemma)

Jurnal Ilmiah Ekonomi dan Manajemen
Vol. 2 No. 2 (2024): Februari

This study aims to determine the effect of social media marketing on Instagram on purchasing decisions at Hijab Hijacu store with quantitative approach. The research was conducted on 50 followers of Instagram @hijacuhijab account who had made online purchasing as a sample. Data were obtained using a questionnaire that has been online distributed and measured with a Likert scale. After analyzing with simple regression, it shows that ownership of social media has a positive effect on purchasing decisions.