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All Journal Jurnal Ilmiah Ekonomi dan Manajemen
Leni Nurhalisah
Universitas Andi Djemma
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Pengaruh Media Sosial (Instagram) terhadap Keputusan Pembelian di Toko Hijacu Hijab di Kota Palopo Leni Nurhalisah; Deswi Natalia Dwi; Rahmania Rahmania; Iin Safitri Pakidi; Rudianto Rudianto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.1004

Abstract

This study aims to determine the effect of social media marketing on Instagram on purchasing decisions at Hijab Hijacu store with quantitative approach. The research was conducted on 50 followers of Instagram @hijacuhijab account who had made online purchasing as a sample. Data were obtained using a questionnaire that has been online distributed and measured with a Likert scale. After analyzing with simple regression, it shows that ownership of social media has a positive effect on purchasing decisions.
Co-Authors Deswi Natalia Dwi Iin Safitri Pakidi Rahmania Rahmania Rudianto Rudianto