Madani: Multidisciplinary Scientific Journal
Vol 2, No 2 (2024): Madani, Vol. 2, No. 2 2024

Analisis Preferensi Konsumen Beras Di Kabupaten Bondowoso Indonesia (Studi Kasus Pada Beras “Putri Koki” Produksi PT. Samudra Indo Pangan Bondowoso)

Rizal, Rizal (Unknown)

Article Info

Publish Date
08 Feb 2024

Abstract

This research aims to determine the characteristics of rice consumers in Bondowoso and determine which combination of rice attributes is included in consumer preferences. The research method is descriptive analysis and conjoint analysis. The research results show that consumer preferences for rice in Bondowoso are influenced by taste, color, rice grains, packaging and price. The taste of rice that consumers in Bondowoso want is delicious rice. Apart from that, consumers prefer small, clean white packaging and low prices for rice products, which contain information related to rice and the product brand.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Madani: Multidisciplinary Scientific Journal
Website

Abbrev

MAJIM

Publisher

Yayasan Daarul Huda Kruengmane

Subject

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

Description

Madani: Jurnal Ilmiah Multidisiplin diterbitkan oleh Yayasan Daarul Huda Kruengmane. Madani: Jurnal Ilmiah Multidisiplin menerbitkan artikel bidang multidisiplin, mencakupi bidang Pendidikan, Hukum, Ekonomi, Agama, Pendidikan, Kesehatan, Teknik, Kebijakan Publik, Pariwisata, Sosial dan Politik, ...