<![CDATA[This research aims to find out whether there is an influence of price on customer satisfaction with online transportation services (Case Study of Medan Cendana Polytechnic Students, Academic Year 2020-2021). The author uses associative quantitative research methods. Associative research is a research method that asks questions between 2 or more variables. The data collection technique used by the author in this research was a closed questionnaire. The sample used was 51 students of Cendana Polytechnic, Medan for the 2020-2021 academic year. The data analysis technique used is simple linear regression. Based on calculations carried out by the author using the SPSS version 23 program application, the r square result was 29.1% and the remaining 70.9% was influenced by other factors not tested in this study. From the regression analysis calculations, the regression equation Y = 15,609 + 0.513X is obtained. The results of the research show that price influences customer satisfaction with online transportation services (Case Study of Cendana Polytechnic Students, Medan, Academic Year 2020-2021).]]>
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