Persona: Jurnal Psikologi Indonesia
Vol 4 No 02 (2015)

Konsep Diri, Konformitas dan Perilaku Konsumtif pada Remaja

Suminar, Eva (Unknown)
Meiyuntari, Tatik (Unknown)

Article Info

Publish Date
22 Feb 2016

Abstract

Abstract. . The purpose of this study is to examine the correlation between self-conceptand conformity with adolescent consumer behavior. Research variables were measuredusing a consumer behavior scale, self concept scale and conformity scale. Subjects were60 students at 2nd grade SMA Darut Taqwa Pasuruan. Data were analyzed usingregression analysis. The results showed that self-concept and conformity significantlyassociated with consumer behavior. Separately, self-concept significantly has a negativecorrelation with consumer behavior. Meanwhile, conformity did not correlatesignificantly with consumer behavior.Keywords: Consumer behavior, Self concept, Conformity, Adolescent

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Journal Info
Persona: Jurnal Psikologi Indonesia
Website

Abbrev

persona

Publisher

Universitas 17 Agustus 1945 Surabaya

Subject

Decision Sciences, Operations Research & Management Education Health Professions Physics Social Sciences

Description

Persona: Jurnal Psikologi Indonesia is a peer-reviewed journal, published by Faculty of Psychology Universitas 17 Agustus 1945 Surabaya. Persona Journal was first published in 2012. At first this journal was published three times a year. Starting in 2017 this journal is only published twice a year, ...