Journal of Global Business and Management Review
Vol. 2 No. 2 (2020): Journal of Global Business and Management Review

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT BELI KONSUMEN PRODUK MAKANAN DAN MINUMAN "HALAL"DI KOTA BATAM

Putra, Edy Yulianto (Unknown)
Fang, Yockie (Unknown)

Article Info

Publish Date
30 Dec 2020

Abstract

This research is to detect the factors that impact the purchase intention of "Halal" food and drink product consumer in Batam City. The Independent variables are Subjective Norm, Religiousity, Product Quality, Attitude as intervening variable and the dependent variable is Purchase intention. This research exploit consumer that look forward to buy "Halal" food and drink product ABC, Nestle, NESCAFE, and other brands. The adopted data was 330. Purposive Sampling was used as sampling method in this research, conclude there was a positive significant effect between the Subjective Norm, Religiousity, Product Quality and Attitude on Purchase Intention.

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Journal Info
Journal of Global Business and Management Review
Website

Abbrev

jgbmr

Publisher

Universitas Internasional Batam

Subject

Economics, Econometrics & Finance

Description

The Journal of Global Business & Management Review (JGBMR) is a collection of research articles conducted by researchers in the fields of business and management, as well as scientific studies and conceptual papers that contribute to scientific development and practical implementation, especially in ...