Jurnal Revenue : Jurnal Ilmiah Akuntansi
Vol. 4 No. 1 (2023): Jurnal Revenue : Jurnal Ilmiah Akuntansi

PENGARUH FOMO (FEAR OF MISSING OUT) DAN INFLUENCER TERHADAP NIATAN UNTUK MEMBELI PADA E-COMMERCE

Radianto, Amelia Josefien Viotty (Unknown)
Kilay, Trisye Natalia (Unknown)

Article Info

Publish Date
30 Aug 2023

Abstract

This study aims to examine whether there is an influence of FoMO, influencer on intention to buy. The data collection method is through distributing questionnaires to generation Z born from 1996 to 2015 who use social media in Ambon. The sampling technique uses the accidental sampling method. The data analysis method uses multiple linear regression analysis using SPSS statistical tools. The results of this research provide empirical evidence that only influencers have a positive influence on Gen Z's intention to buy on e-commerce in Ambon City. This research failed to find any influence of FoMO on Gen Z's intention to buy from e-commerce in Ambon City.

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Journal Info
Jurnal Revenue : Jurnal Ilmiah Akuntansi
Website

Abbrev

home

Publisher

Universitas Bina Bangsa

Subject

Economics, Econometrics & Finance

Description

Jurnal Revenue Adalah Jurnal Ilmiah yang terbit secara daring pada bulan Juni dan Desember. untuk mempublikasikan hasil-hasil penelitian dalam bidang Akuntansi baik Akuntansi Perpajakan, Akuntansi Keuangan, Akuntansi Perbankan, Akuntansi Sektor Publik, dan bidang Akuntansi ...