Radianto, Amelia Josefien Viotty
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Sosialisasi Digital Marketing dalam Upaya Peningkatan Penjualan Produk UMKM di Kepulauan Banda, Maluku Tengah Radianto, Amelia Josefien Viotty; Laitupa, Muhammad Fadila; Leatemia, Senda Yunita; Anakotta, Fanny Monica; Fauzan S, M Rifkhi
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 1 (2024): APRIL 2024
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v4i1.303

Abstract

The purpose of this community service activity is to provide education in the form of outreach to increase sales of MSME products through digital marketing in the Banda Islands, Central Maluku. The methods used to carry out community service activities are qualitative methods in the form of interviews and active and participatory learning methods. After being evaluated through several interview questions, this socialization was able to increase the knowledge and insight of MSME players in the Banda Islands so that they could maximize the potential of technology around them in an effort to increase sales of MSME products.
Sagu Salempeng Patah Dua Sebagai Makna Informasi Akuntansi Bagi Komunitas Papalele Ikan Kilay, Trisye Natalia; Radianto, Amelia Josefien Viotty; Bonara, Ribka Shinta Febriarti
Kupna Akuntansi: Kumpulan Artikel Akuntansi Vol 4 No 2 (2024): Kupna Akuntansi: Kumpulan Artikel Akuntansi
Publisher : Program Studi Akuntansi PSDKU Universitas Pattimura di Kabupaten Maluku Barat Daya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/kupna.v4.i2.p105-118

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pemaknaan informasi akuntansi modal dan utang dalam kegiatan bisnis komunitas papalele tandeng komuditas perikanan yang sesuai dengan falsafah Sagu Salempeng Patah Dua. Penelitian ini menggunakan metode etnografi terhadap lima papalele tandeng yang tinggal di Desa Waai Kota Ambon. Hasil penelitian menunjukkan bahwa sumber dana dari papalele berasal dari modal maupun utang. Modal papalele berasal dari modal sosial. Utang berasal dari nelayan juragan, kerabat maupun koperasi. Semua sumber dana ini sesuai dengan falsafah Maluku dengan sebutan Sagu Salempeng Patah Dua yang merefleksikan nilai saling berempati, saling peduli, saling berbagi dan saling menghidupi.
PENGARUH FOMO (FEAR OF MISSING OUT) DAN INFLUENCER TERHADAP NIATAN UNTUK MEMBELI PADA E-COMMERCE Radianto, Amelia Josefien Viotty; Kilay, Trisye Natalia
Jurnal Revenue : Jurnal Ilmiah Akuntansi Vol. 4 No. 1 (2023): Jurnal Revenue : Jurnal Ilmiah Akuntansi
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/rev.v4i1.288

Abstract

This study aims to examine whether there is an influence of FoMO, influencer on intention to buy. The data collection method is through distributing questionnaires to generation Z born from 1996 to 2015 who use social media in Ambon. The sampling technique uses the accidental sampling method. The data analysis method uses multiple linear regression analysis using SPSS statistical tools. The results of this research provide empirical evidence that only influencers have a positive influence on Gen Z's intention to buy on e-commerce in Ambon City. This research failed to find any influence of FoMO on Gen Z's intention to buy from e-commerce in Ambon City.
Peran Engagement Rate Media Sosial Terhadap Intensitas Input Media Sosial dan Nilai Perusahaan Kilay, Trisye Natalia; Radianto, Amelia Josefien Viotty
Jurnal Akuntansi Neraca Vol. 2 No. 3 (2024): November
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jan.v2i3.86

Abstract

Penelitian ini bertujuan untuk menguji pengaruh langsung dari intensitas input media sosial terhadap nilai perusahaan dan menguji pengaruh tidak langsung dari intensitas input media sosial terhadap nilai perusahaan melalui engagement rate media sosial. Populasi dalam penelitian ini adalah bank yang terdaftar di Bursa Efek Indonesia periode 2021 sampai dengan 2023. Kriteria pemilihan sampel penelitian yaitu perusahaan yang terdaftar di BEI dari tahun 2021-2023, memiliki akun Instagram bercentang biru dari tahun 2020 sampai tahun 2023, dan jumlah like maupun jumlah komentar dapat terlihat. Intensitas input media sosial dan engagement rate media sosial diperoleh dengan cara scrapping data Instagram di apify dari 17 bank yang terdaftar di BEI untuk tahun 2021 sampai tahun 2023. Nilai perusahaan diperoleh dari perhitungan Tobins’Q yang bersumber dari laporan keuangan setiap bank. Berdasarkan hasil uji menggunakan model 4 dari dari makro process Hayes, intensitas input media sosial tidak berpengaruh secara langsung terhadap nilai perusahaan. Selain itu, engagement rate media sosial juga tidak memediasi pengaruh intensitas sosial media terhadap nilai perusahaan.
Integration of Artificial Intelligence in Accounting Information Systems to Improve the Accuracy and Efficiency of Financial Reporting Radianto, Amelia Josefien Viotty; Kilay, Trisye Natalia
Journal of Creative Power and Ambition (JCPA) Vol. 3 No. 02 (2025): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.1209

Abstract

AI integration supports the automation of complex accounting processes such as transaction classification, anomaly detection, and predictive analytics. This study aims to analyze the integration of Artificial Intelligence (AI) in Accounting Information Systems (AIS) to improve the accuracy and efficiency of financial reporting. The research employs a Systematic Literature Review (SLR) method by collecting, selecting, and analyzing relevant peer-reviewed articles from reputable databases such as Scopus, Web of Science, and Google Scholar, published between 2015 and 2025. The selected studies are synthesized thematically to identify key patterns, benefits, and challenges related to the implementation of AI in accounting practices. The results indicate that AI significantly enhances the accuracy of financial reporting by reducing human errors, improving anomaly detection, and strengthening internal controls, while also increasing efficiency through automation of routine tasks, real-time data processing, cost reduction, and advanced analytical capabilities. However, the study also highlights challenges such as data security risks, implementation costs, ethical concerns, and workforce transformation. Overall, the findings confirm that AI plays a crucial role in transforming AIS into a more accurate, efficient, and strategic financial reporting system.