<![CDATA[The research aims to determine and analyze the impact of social media on the promotion of Siwang Paradise in Ambon City. In this study, the data collection technique used was a questionnaire (questionnaire), observation and interviews. instagram, and youtube, with measuring indicators namely; the type of information, the number of posts (updates), the number of followers, and account users have a significant influence on Siwang Paradise tourism promotion in Ambon City. This is based on the t test which means the hypothesis is accepted, based on the value determination test (r2) showing that 66.7% of the influence of Siwang Paradise tourism promotion (Y) is influenced by social media (X). while the remaining 33.3% is influenced by other factors not examined in this study, variable Y, namely Siwang Paradise tourism promotion with indicators, Namely; natural conditions, clean & cool air, beautiful environment, natural spots, photo spots, and culinary spots have a significant effect on variable X, so that the hypothesis results are accepted.]]>
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