Business development in the world has entered the era of free markets and broad competition, not only in small areas but also in large areas. Efforts made by a company to win the market are by providing competitive advantages, analyzing competitors, and implementing effective and efficient marketing strategies
Indonesian Journal of Economic & Management Sciences (IJEMS) is a scientific journal managed by the Formosa Publisher. This journal promotes disseminating research results in all economic, management, business, accounting, law, and Finance areas. The journal includes, but is not limited to the ...