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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Jurnal Akuntansi dan Keuangan INVEST : Jurnal Inovasi Bisnis dan Akuntansi Asian Journal of Management Analytics Jurnal Kajian Ilmu Manajamen Economic and Business Horizon
Nurita Andriani
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Trunojoyo Madura
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Model Hubungan Modal Sosial, Kompetensi Pemasaran (Marketing Intelligence dan Marketing Innovation) dalam Mempengaruhi Kinerja Pemasaran Andriani, Nurita
Jurnal Aplikasi Manajemen Vol. 10 No. 1 (2012)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (124.544 KB) | DOI: 10.21776/

Abstract

Penelitian tentang pada sumber daya yang berhubungan dengan strategi dan kinerja biasanya terfokus pada sumberdaya manusia, keuangan dan fisik. Sumber daya tersebut dapat dengan mudah ditiru, sehingga tidak dapat dijadikan sebagai keunggulan bersaing perusahaan. Hal ini mendorong pencarian sumber daya yang dapat dijadikan sebagai keunggulan bersaing perusahaan. Hasil dari pencarian pada lingkungan sosial merupakan sumberdaya yang khas dari perusahaan yaitu modal sosial. Modal sosial yang dibangun perusahaan mempengaruhi kualitas permintaan informasi yang digunakan untuk mengembangkan kompetensi pemasaran. Penelitian pada kompetensi pemasaran biasanya tidak spesifik, oleh karena itu memberikan peluang untuk meguji dan membuktikan pengaruh modal sosial, marketing intelegensi dan marketing innovation terhadap kinerja pemasaran. Penelitian ini dilakukan untuk mengetahui pengaruh modal sosial terhadap kinerja pemasaran dan untuk membuktikan pengaruh marketing intelligence dan marketing innovation terhadap kinerja pemasaran yang dominan. Lokasi penelitian di Jawa Timur, teknik pengambilan sampel dengan menggunakan sampling area yang merupakan sentra-sentra industri garmen, yaitu Malang, Gresik dan Mojokerto. Sampel yang digunakan adalah 117 pemilik/manager dari industri kecil dan menengah garmem, sedangkan alat analisa yang digunakan adalah SEM. Hasil penelitian menunjukan bahwa komitmen adalah faktor yang paling penting dalam membangun modal sosial. Kekhasan dari modal sosial dapat meningkatkan kinerja pemasaran. Modal sosial yang tinggi meningkatkan marketing intelligence dan marketing innovation. Markerting intelligence merupakan kompetensi pemasaran yang dominan dalam meningkatkan kinerja pemasaran. Modal sosial secara tidak langsung berkontribusi terhadap kinerja pemasaran melalui marketing intelegence dan marketing innovation dalam mendukung pengembangan dan peningkatan kinerja pemasaran.
MENGHUBUNGKAN CSR RATING, KINERJA PERUSAHAAN DAN NILAI PERUSAHAAN Hidayat, Imam Nur; Maulana, Ilham; Andriani, Nurita
Jurnal Akuntansi dan Keuangan Vol 9, No 2 (2021): Agustus 2021
Publisher : Department of Accounting, Faculty of Economics & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jak.v9i2.3765

Abstract

Abstract : This research revolves around the effect of company performance, CSR rating on company value by using companies listed on the IDX in 2019, the sample was selected using the purposive sampling method, and got a total of 35 companies as the sample used in the test. The variables used in this study include CSR Rating, Return On Assets and Net Profit Margin as indicators of company performance, Tobin's Q and Price to Book Value as indicators of firm value. SEM-PLS was used as a test tool using WarpPLS 7.0. The variables in this study are transformed formatively into latent variables. The result is that the company's performance has a significant positive effect on firm value, the CSR rating has a positive, weakly significance, and the CSR rating can positively moderate the relationship between company performance and firm value.
Keputusan Pembelian Smartphone Oppo Berdasarkan Kualitas Produk, Inovasi Produk dan Citra merek (Studi Pada Mahasiswa Universitas Trunojoyo Madura) Adriansyah, Agung; Andriani, Nurita
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 3, No 2 (2023): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v3i2.19717

Abstract

The purpose of this study was to determine the effect of product quality, product innovation, and brand image on product purchasing decisions smartphone OPPO on Trunojoyo Madura University students. This research is a quantitative research with a survey method through a questionnaire. The population in this study were students at Trunojoyo Madura University who had purchased the productsmartphone OPPO. The sample used in the study was 100 respondents using techniquespurposive sampling. The data analysis technique used to prove the hypothesis was compiled using multiple linear regression analysis. The results of the study show that product quality influences purchasing decisions. Product innovation has no effect on purchasing decisions. Brand image influences purchasing decisions.
Kualitas Layanan pada Pelayanan Kesehatan Kabupaten Sampang Jannah, Salamatun; Andriani, Nurita
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 4, No 1 (2024): Maret
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v4i1.24918

Abstract

This study aims to find out whether there is an influence of physical evidence, responsivenes, reliability, assurance, and emphaty on patient satisfaction at the Torjun Public Health Center, Sampang Regency. This type of research is quantitative research.  In this study, the samples taken were patients at the Torjun Public Health Center, Sampang Regency was 100 patients.  The sampling method is purposive sampling.  The data collection technique used is a questionnaire technique.  The results of the research prove that physical evidence, responsiveness, assurance and empathy have a significant effect on patient satisfaction at the Torjun Public Health Center, Sampang Regency.  Meanwhile, the research results for the reliability did not have a significant effect on patient satisfaction at the Torjun Public Health Center, Sampang Regency.  And the most influence on patient satisfaction at the Torjun Sampang Public Health Center is the assurance.
Pengaruh Online Customer Rating Dan Online Customer Review Terhadap Keputusan Pembelian Produk Makanan Pada Bakoel Camilan Melalui Gofood Ananda, Dea; Andriani, Nurita
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 3, No 4 (2023): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v3i4.21414

Abstract

The purpose of this study was to determine the effect of online customer ratings and online customer reviews on purchasing decisions for food products at Bakoel Snacks through GoFood for Bakoel Camilan Instagram followers. This research was conducted using a quantitative descriptive method. Sampling of this study used purposive sampling with a total of 70 respondents, using multiple linear regression analysis techniques. The results of the study on the online customer rating variable (X1) show that the tcount is 4.910 ttable 1.667 with a significance level of 0.000 0.05. The online customer review variable (X2) shows that the tcount is 3.257 ttable 1.667 with a significance level of 0.002 0.05. The results of the F test show that the value of Fcount is 23.131 Ftable 3.13 with a significance level of 0.000 0.05. Thus, the conclusions of this study are a) Online customer ratings have a positive and significant effect on the decision to purchase food products at Bakoel Camilan through GoFood, b) Online customer reviews have a positive and significant effect on purchasing decisions for food products at Bakoel Camilan through GoFood, c) Online customer rating and online customer review together have a positive and significant effect on the variable of the decision to purchase food products at Bakoel Camilan through GoFood.
A SYSTEMATIC LITERATURE REVIEW: SOSIAL MEDIA ORGANIK UNTUK MENDORONG BRAND AWARENESS Nuran Nuri, Siti; Anshori, Mochammad Isa; Andriani, Nurita
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: Generic or organic means content that is not paid for by outside stakeholders, created by the brand, but can increase visibility when consumers share it with others. The purpose of this study is to first analyze the potential of organic social media (SMO) to drive brand awareness so that it can further increase sales through social media platforms. Second, what barriers occur in organic social media marketing. By conducting a systematic literature review, this article provides aspects of organic marketing to encourage consumer awareness of a brand. The method used applied Systematic Literature Review (SLR). Based on the systematic literature review, the researcher found 7 final samples out of 304 total articles. The findings show that organic (unpaid) social media can increase visibility when consumers share with others. Organic social media is basically preferred for awareness purposes. Organic social media if used effectively and applying the right strategy, can be a powerful tool for brands to expand the reach of organic posts and increase opportunities for interaction with targets.
Opportunities and Challenges of Enterprise Resource Planning (ERP) in Construction Companies in Indonesia: A Systematic Literature Review Prasetya, Andika; Anshori, Mochammmad; Andriani, Nurita
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2213

Abstract

This study delineates a systematic review of literature focusing on the opportunities and challenges associated with implementing Enterprise Resource Planning (ERP) in construction companies in Indonesia. Through the Systematic Literature Review (SLR) approach, this article evaluates and analyzes several related studies published within the last five years (2019-2023). This method allows the identification and synthesis of data from various sources such as academic journals, related publications, and databases, which are then analyzed to identify trends, opportunities, and challenges related to ERP implementation within the context of the construction industry in Indonesia. The findings from this literature review reveal a variety of benefits obtained by construction companies after adopting ERP systems, including improved operational efficiency, better resource management, and enhanced strategic decision-making. However, challenges also emerge, including issues related to adapting to change, integration with existing systems, as well as significant implementation costs and time. This analysis provides deep insights into the ERP implementation in the construction industry in Indonesia, providing a foundation for better understanding and further development in facing challenges and leveraging available opportunities.
Enterprise Resource Planning (ERP) in Supply Chain Management (SCM) Operational Performance: A Systematic Literature Review Kristanti, Pingki; Anshori, Mochammad; Andriani, Nurita
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i3.2227

Abstract

Technological developments in the digital era have made competition in the business world increasingly fierce. Companies are competing to find ways to increase productivity to be able to produce products of better quality and in large quantities and quickly by utilizing technology. One of the many technologies that can be utilized in companies is Enterprise Resource Planning (ERP). Many companies have implemented this ERP system to support the company's operational performance and productivity. Company operations in creating products have different levels of difficulty. Every company has business management in carrying out these operational activities, namely Supply Chain Management (SCM). Starting from procurement of raw materials to distribution of finished products, many are managed by SCM. In order to make SCM performance more effective and efficient, technology is needed in its management. The technology that can be used is ERP. It is hoped that the implementation of this ERP can help SCM operational performance become even more productive.
The Influence of the Digital Era on Corporate Strategic Decisions: A Literature Review Alfira, Sonya; Anshori, Mochammad; Andriani, Nurita
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The digital age is changing the global landscape through technological innovations such as cloud services, sensors, Big Data analytics and the Internet of Things. These changes affect the global economy and require companies to develop employees to capitalize on opportunities. Employees are becoming important assets in achieving the company's vision, with digital capabilities playing a crucial role in achieving business goals. This article analyzes the impact of the digital age on companies' strategic decisions, focusing on cost efficiency, data collection, and enhanced customer experience. With a qualitative descriptive approach, the article uses narratives to describe the influence of technology in corporate strategy without numerical data. Corporate strategy in the digital age includes staying ahead of the competition, adapting to market changes, developing resources, and achieving financial goals. HR management is also crucial in this adaptation, facing challenges such as integration of new technologies, management of millennial employees, and transformation of HR competencies. Adapting the right strategies, especially those led by corporate objectives, is key to competitive advantage in the digital age, demanding adaptation across various aspects of the business.
Utilization of Social Media as a Promotional Strategy to Increase Sales Prayogo, Ahmat; Anshori, Mochammad; Andriani, Nurita
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this digital era, social media has become a very significant platform as a marketing strategy and business promotion tool. This research aims to explore and analyze strategies for using social media as an effective promotional tool to increase sales of a product. In this research, the method used is Systematic Literature Review (SLR) to identify, evaluate, and interpret research results that are relevant to a particular research question, or topic area, or phenomenon of concern (Kitchenham, 2004). The method for writing this literature review article uses the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. It can be concluded that in the digital era with the ever-increasing growth of social media users, social media is useful for small and medium businesses or large companies as an effective promotional media because social media has a wide reach, precise targeting, high involvement between brands and consumers. Easy sharing capabilities and has analysis and performance measurement for evaluation. The use of social media as sales support also has many platform options that can be chosen according to the needs of businesspeople, such as Marketplace Facebook, Instagram, Tiktok, and Youtube.
Co-Authors Adriansyah, Agung Alfira, Sonya Ananda, Dea Andika Prasetya, Andika Aniqurroziqi, Ashef Anshori, Mochammmad Ansori, Mochammad aroh, musay Aziz, Moh. Waladil Fadilah, Nuriya Hidayat, Imam Nur Hosnaidah, Hosnaidah Humairoh, Tuffahul Ilham Maulana Irsyadi, Naufalil Asyam Jannah, Salamatun khamilah, faizatul Kristanti, Pingki Muqtafibillah, Ubadah Nengsi, Nur Safika Nengsi Nuran Nuri, Siti Pradanis, Muhammad Nandito Prayogo, Ahmat RR. Ella Evrita Hestiandari Selviyanti, Nur Hidayah Sulis, Yuliana Dewi Syarif, Muh.