Bahtera Inovasi
Vol 7 No 2 (2023): Jurnal Bahtera Inovasi

Faktor-Faktor yang Mempengaruhi Persepsi Milenial Sebagai Viewer terhadap YouTuber Gaming di Batam

Wahyu Hati, Shinta (Unknown)
Mallouhi El Arisni, Shafira (Unknown)

Article Info

Publish Date
30 Dec 2023

Abstract

The aim of this research is to identify and analyze the factors that influence the perception of the millennial generation as YouTuber gaming viewers in Batam. The technique used to collect data is a questionnaire. The data analysis method used in this research is confirmatory factor analysis (CFA). The results of the research show that from the 14 indicators analyzed, 4 new factors were formed, namely: impact on viewers, content sharing, audience perceptions of YouTuber videos, and benefits received. After analysis, the most dominant factor influencing the perception of the millennial generation as viewers towards gaming YouTubers in Batam is the impact on viewers, with a variance value of 22.169%.

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Journal Info
Bahtera Inovasi
Website

Abbrev

bahterainovasi

Publisher

Universitas Maritim Raja Ali Haji

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Bahtera Inovasi adalah jurnal open access dan peer-reviewed yang diterbitkan oleh Porgram Studi Manajemen Fakultas Ekonomi Universitas Maritim Raja Ali Haji. Bahtera Inovasi menerbitkan artikel hasil riset, telaah kritis, dan kajian literatur dalam bidang ilmu manajemen. Frekuensi terbit dua ...