Managing tourism in rinjani circle region: how tourism business owners understand digital literacy

Mugni Mugni (Politeknik Selaparang Lombok, Nusa Tenggara Barat, Indonesia)
Nurjannah Nurjannah (Universitas Hamzanwadi, Nusa Tenggara Barat, Indonesia)
Yuniati Yuniati (Politeknik Selaparang Lombok, Nusa Tenggara Barat, Indonesia)

International Journal on Social Science, Economics and Art
Vol. 13 No. 2 (2023): August: Social Science, Economics and Art

The era of technological development successfully drives other sectors to develop better. All business sectors require creating opportunities to understand what has been booming, for example, behaviour. This study then aims to determine the level of digital literacy of tourism business owners (managers) in carrying out tourism activities in the area of Rinjani, Lombok Timur. Quantitative descriptive was employed as a research approach. We collect data through questionnaires spread through Google form links to the respondents. The number of samples used was 15 from business owners who run destinations as a tourism product. The results show that the digital literacy ability of tourism business owners (managers) was more dominant to ICT skills than other skills. Security capabilities indicate that business owners of tourism are poor at it. Postering capacity through regular soft training will be a future action to replenish skill deficits.