<![CDATA[This research discusses the influence of online shops on students' buying interest during the Covid-19 pandemic (Case Study of Students from the IAIN Parepare Sharia Economics Study Program). This research aims to find out the extent of the influence of online shops on students' buying interest during the pandemic, especially students of the Sharia Economics Study Program at IAIN Parepare. The type of research used in this thesis is quantitative, the data processed is the result of a questionnaire with a population of 417 people. Meanwhile, the number of samples required is 216 respondents from students of the Sharia Economics Study Program at IAIN Parepare. The data processing and analysis techniques use product moment correlation analysis. The research results show that the correlation coefficient between variable X "Online Shop" and variable Y "Buying Interest" is (r) = 0.009 with a significance of 0.940. Therefore, the accompanying significance is greater than 0.05 (0.940 > 0.05), the correlation that occurs is convincing, meaning that if the independent variable increases, it will be accompanied by an increase in the dependent variable. This shows that the online shop variable has a significant influence on students' buying interest during the pandemic]]>
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