Bengawan :Jurnal Pengabdian Masyarakat
Vol 3 No 2 (2023): Desember

SOSIALISASI PEMASARAN PRODUK SECARA ON LINE PADA UMKM DI KELURAHAN KEBON AGUNG, KOTA SEMARANG

Manan, Abdul (Unknown)
Akriana NR, Fajar (Unknown)



Article Info

Publish Date
30 Dec 2023

Abstract

MSMEs business actors generally have limited knowledge of selling via online or social media. Therefore, the Community Service team intends to provide outreach about online media which can be used as an alternative in marketing the products of MSME business actors. The implementation method used in this service activity is to provide socialization about how people as consumers have moved to change their behavior in terms of meeting their needs, which initially visited many shopping places, but now they have started making purchases online. This is because it makes it easier for buyers, because they don't have to bother going to the sales point or shop. The number of internet users is increasing day by day. This has triggered the development of online transactions. Mentoring methods, interviews and discussions were carried out to help MSMEs business actors in carrying out efforts to enter online marketing for MSMEs business actors in Kebon Agung sub-district, East Semarang District, Semarang City.

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Journal Info

Abbrev

jurnal_bengawan

Publisher

Subject

Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

Description

Bengawan adalah jurnal multidisiplin ilmiah yang diterbitkan oleh Unit Penelitian dan Pengabdian kepada Masyarakat Politeknik Indonusa Surakarta. Jurnal Bengawan merupakan jurnal Pengabdian Masyarakat yang bertaraf nasional dengan No E- ISSN 2776-3552 melalui SK Nomor ...