Syntax Idea
3071-3090

Analysis of Social Media Marketing in Starbucks Indonesia

Mirna Aulia (Bina Nusantara University)
Irmawan Rahyadi (Bina Nusantara University)

Article Info

Publish Date
30 Nov -0001

Abstract

In today's highly competitive business environment, effective digital marketing is essential for businesses to build brand presence and attract and retain customers. In Indonesia, internet users are increasing from year to year because they can access anything and easily explore the things they want to know. This research aims to analyze the digital marketing and social media content of Starbucks Indonesia. This research approach is a qualitative approach. In this research, the case study that will be used is Multiple Case Study. This research approach is a qualitative approach. In this research, the case study that will be used is Multiple Case Study.

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Journal Info
Syntax Idea
Website

Abbrev

syntax-idea

Publisher

Ridwan Institute

Subject

Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT

Description

Syntax Idea. Jurnal Ilmiah Indonesia adalah jurnal yang diterbitkan oleh Ridwan Institute. Syntax Idea akan menerbitkan artikel-artikel ilmiah dalam cakupan bidang ilmu umum. Artikel yang dimuat adalah artikel hasil penelitian, kajian atau telaah ilmiah kritis dan komprehensif atas isu penting dan ...