Innovative: Journal Of Social Science Research
Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research

Pengaruh Brand Satisfication, Continuance Commitment, Advocacy Intentions dan Repurchase Intentions Terhadap Brand Loyalty Di Fore Coffee

Mia Audrey Raihan Yukiana (Universitas Muhammadiyah Surakarta)
Lukman Hakim (Universitas Muhammadiyah Surakarta)

Article Info

Publish Date
03 May 2024

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui hubungan antara dua variabel atau lebih, serta sebab dan akibat dari suatu masalah. Penelitian ini menentukan seberapa besar pengaruh brand happiness, komitmen berkelanjutan, advocacy intention, dan repurchase intention terhadap brand loyalty. Temuan dari penelitian ini menunjukkan bahwa Advocacy Intentions dan Repurchase Intentions berpengaruh terhadap Brand Loyalty, namun Brand Satisfication dan Continuance Commitment tidak terlalu berpengaruh.

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...