Building Brand Relationship: An Examine The Relationship Among Restaurant Attributes, Other Customers, Brand Image, Customer Satisfaction, Brand Trust, And Brand Preference

Daud Alfredo Hidayat Mulyana
Ronald , Ronald
Amelia, Amelia

Jurnal Ekonomi
Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024

The results obtained by store atmosphere and other customer does not affect the brand image, Food quality, Service quality significantly affect brand image, Store atmosphere, Food quality, Service quality, other customer significant effect customer satisfaction, other customer and Brand image does not affect customer satisfaction, Brand image significant effect brand trust, Customer satisfaction significant effect brand trust and brand trust significant effect brand preference.