<![CDATA[This research aims to determine the influence of price and location on purchasing decisions at Katis Perfume in Medan. The sampling technique used is Accidental Sampling. Based on the specified criteria, this research used a sample of 80 respondents. The research results show that partially the price variable has a significant effect on the purchasing decision variable, and the location variable has a significant effect on the purchasing decision variable. This means that the factors that influence consumer purchasing decisions for Katis Perfume products are because the price is affordable and the location is easy to reach. The variable price and location on consumer purchasing decisions at Katis Perfume is 61%, while the remaining 39% is influenced by other factors provided by other variables not analyzed in this research, for example product and promotion.]]>
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