Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE)
Vol. 1 No. 2 (2024): April

PENGARUH HARGA DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SAYURAN HIDROPONIK DI KOTA SORONG : STUDI PASCA PANDEMI COVID 19

Kasih, Nillam Mutiara (Unknown)
Sofia, Susetyowati (Unknown)
Rokhimah (Unknown)

Article Info

Publish Date
30 Apr 2024

Abstract

The purpose of this study was to determine the effect of price and lifestyle on purchasing decisions for hydroponic vegetables in the city of Sorong. The number of samples in this study were 92 respondents and used the saturated sample method. This study uses the method of analysis of multiple linear regression tests. The method of collecting data in this research uses questionnaires and field observations. The findings of this study indicate that the price and lifestyle variables partially or simultaneously have a significant positive influence on the purchasing decision of hydroponic vegetables in the city of Sorong.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE)
Website

Abbrev

jdedte

Publisher

Yayasan Nuraini Ibrahim Mandiri

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

ournal of Development Economics and Digitalization, Tourism Economics (JDEDTE) is a national journal for scientific research: Development Economics, Economic and Digitalization, Monetary and Fiscal Policy, Economic and Public Policy, Environment and Natural resource, Industrial Organization, ...