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PENGARUH HARGA DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SAYURAN HIDROPONIK DI KOTA SORONG : STUDI PASCA PANDEMI COVID 19 Kasih, Nillam Mutiara; Sofia, Susetyowati; Rokhimah
Journal of Development Economics and Digitalization, Tourism Economics Vol. 1 No. 2 (2024): April
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jdedte.v1i2.677

Abstract

The purpose of this study was to determine the effect of price and lifestyle on purchasing decisions for hydroponic vegetables in the city of Sorong. The number of samples in this study were 92 respondents and used the saturated sample method. This study uses the method of analysis of multiple linear regression tests. The method of collecting data in this research uses questionnaires and field observations. The findings of this study indicate that the price and lifestyle variables partially or simultaneously have a significant positive influence on the purchasing decision of hydroponic vegetables in the city of Sorong.
Pelatihan Pemanfaatan Labu Kuning Sebagai Peluang Bisnis Kelurahan Malasilen Kota Sorong Sofia, Susetyowati; Rokhimah; Wahyuni, Tri; Azizzah, Citra Nur; Mau, Irma Handayani; Harniati, Sara
Jurnal Inovasi Pengabdian Masyarakat Vol 1 No 2 (2024): JIPMAS : Journal Inovasi Pengabdian Masyarakat
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jipmas.v1i2.56

Abstract

Community Service (PKM) with the theme Training on the Use of Yellow Pumpkin as a Business Opportunity for Housewives in Malasilen Village, Sorong City. The partners for this activity are the women residents of Jl. Bima Complex Behind KM.10 Malasilen Village. The activity was held for one day on Saturday, May 4 2024 and was attended by 13 (thirteen) local residents. The aim of this activity is to provide training on the use of abundant pumpkin and provide creativity and innovation that is more valuable and can later be used as a business opportunity. The methods used in this activity are: Observation, Licensing, Activity Preparation, Implementation Activities, Evaluation, Final Report. Providing business ideas for housewives in optimizing abundant natural resources, especially pumpkin, so that it becomes an innovative pumpkin sponge product. Apart from that, we hope that this activity can motivate housewives to have business opportunities so that they can increase their income.
Pengaruh Lingkungan Sosial dan Locus of Control Terhadap Perilaku Keuangan Generasi Z di Kota Sorong Fauzan; Hasbiah; Rokhimah
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5588

Abstract

This study aims to analyze the influence of hedonistic lifestyle and social influence on the financial behavior of Generation Z in Sorong City, addressing the limited contextual evidence on how lifestyle orientation and social pressure shape young people’s financial decisions in a digital consumption environment.This study employed a quantitative approach with an explanatory associative design. The respondents consisted of 100 Generation Z individuals residing in Sorong City, selected through purposive sampling based on criteria such as active social media use and experience in making personal financial decisions. Data were collected using a closed-ended questionnaire measured with a five-point Likert scale. The data were analyzed using descriptive and inferential statistics, with multiple linear regression conducted through SPSS.The findings indicate that hedonistic lifestyle influences the financial behavior of Generation Z through consumption tendencies oriented toward pleasure, self-image, impulsive buying, and immediate gratification. Social influence also affects financial behavior through group norms, peer pressure, family, community, and social media. Simultaneously, hedonistic lifestyle and social influence contribute to shaping the financial behavior of Generation Z in Sorong City.The findings suggest that financial education for Generation Z should not only emphasize financial literacy, but also address self-control, digital consumption awareness, and social pressure.This study provides contextual evidence from Sorong City by integrating hedonistic lifestyle and social influence as key determinants of Generation Z’s financial behavior
Pengaruh Motivasi Terhadap Minat Berwirausaha Melalui Efikasi Diri Pada Mahasiswa Fakultas Syariah Dan Dakwah IAIN Sorong Angkatan 2022 Siti Fatimah Azzahra; Rokhimah; Istika Ahdiyanti
Li Falah: Journal of Islamic Economics and Business Vol. 11 No. 1 (2026): June 2026
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v11i1.14696

Abstract

This study examines the role of self-efficacy as a mediating variable between motivation and entrepreneurial intention among students of the Faculty of Sharia and Da'wah at IAIN Sorong, class of 2022. A quantitative approach was employed, with data analysed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) via SmartPLS software. The entire active student population of the faculty (n = 74) served as the sample through a saturated sampling technique. The findings reveal that: (1) motivation exerts a positive and significant effect on entrepreneurial intention (β = 0.441; p = 0.000); (2) motivation positively and significantly influences self-efficacy (β = 0.722; p = 0.000); (3) self-efficacy positively and significantly affects entrepreneurial intention (β = 0.375; p = 0.001); and (4) self-efficacy partially mediates the relationship between motivation and entrepreneurial intention (indirect effect = 0.319). The model demonstrates strong explanatory power (R² entrepreneurial intention = 0.574; R² self-efficacy = 0.522) and satisfies all model fit criteria (SRMR = 0.083 < 0.10). These findings underscore the importance of institutional programmes that simultaneously nurture student motivation and strengthen self-efficacy within an entrepreneurial development context.
indonesia Amanda, Nila; Hasbiah Ainun; Rokhimah
Li Falah: Journal of Islamic Economics and Business Vol. 11 No. 1 (2026): June 2026
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v11i1.14702

Abstract

Work readiness is a crucial factor in preparing university graduates to compete in the labor market. This study aimed to examine the contributions of work motivation and Field Experience Practice (PPL) to the work readiness of students at the Faculty of Sharia and Da’wah, IAIN Sorong, Class of 2022. Using a quantitative causal-associative approach, data were collected from 74 active students through a saturated sampling technique and analyzed using multiple linear regression in SPSS Version 32. The findings revealed that work motivation has a positive and significant effect on work readiness (t = 3.227; p = 0.002), while PPL also positively and significantly influences work readiness (t = 3.482; p < 0.001). Furthermore, both variables simultaneously have a significant effect on work readiness (F = 51.769; p < 0.001), explaining 58.2% of the variance in students’ work readiness. These results indicate that strengthening work motivation and optimizing field experience programs are essential strategies for enhancing graduates’ readiness, competence, and competitiveness in the labor market.