Dinasti International Journal of Digital Business Management
Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)

The Influence of Customer Experience on Intention to Reuse QRIS with Perceived Ease of Use and Perceived Usefulness as Intervening Variables

Dhewi Ratnasari (Unknown)
Adijati Utaminingsih (Unknown)
DC. Kuswardani (Unknown)

Article Info

Publish Date
04 Jul 2024

Abstract

This research aims to analyze the influence of customer experience on the intention to reuse QRIS, with perceived ease of use and perceived usefulness serving as intervening variables. The study sample consists of 96 respondents, selected using the saturated sampling method or census research method. Data was collected through questionnaires and analyzed using SmartPLS software. The results indicate that customer experience does not have a positive and significant effect on perceived usefulness. However, customer experience, when mediated by perceived ease of use and perceived usefulness, significantly influences the intention to reuse QRIS among Trans Semarang service users.

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Journal Info
Dinasti International Journal of Digital Business Management
Website

Abbrev

DIJDBM

Publisher

Dinasti Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Dinasti International Journal of Digital Business Management (DIJDBM) provides widespread coverage of high quality research in a broad range of topics such as digital business management science and technology advancements, and establishing new collaborations in these areas. Original research ...