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All Journal Dinasti International Journal of Digital Business Management Jurnal Industri Pariwisata Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
DC. Kuswardani
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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MODEL KEPUTUSAN BERKUNJUNG PADA OBYEK WISATA DI KOTA SEMARANG DC. Kuswardani; Tri Endang Yani
Jurnal Industri Parawisata Vol 2, No 2 (2020): JANUARY
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v2i2.39

Abstract

The Influence of Customer Experience on Intention to Reuse QRIS with Perceived Ease of Use and Perceived Usefulness as Intervening Variables Dhewi Ratnasari; Adijati Utaminingsih; DC. Kuswardani
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i4.2920

Abstract

This research aims to analyze the influence of customer experience on the intention to reuse QRIS, with perceived ease of use and perceived usefulness serving as intervening variables. The study sample consists of 96 respondents, selected using the saturated sampling method or census research method. Data was collected through questionnaires and analyzed using SmartPLS software. The results indicate that customer experience does not have a positive and significant effect on perceived usefulness. However, customer experience, when mediated by perceived ease of use and perceived usefulness, significantly influences the intention to reuse QRIS among Trans Semarang service users.
Peran Keterlibatan Pelanggan dalam Meningkatkan Minat Beli Ulang Pada SPBU Coco 41.573.01 Pertamina di Solo Prasetya Mulya Diantara Putra; Sekar Pandanarum; Paulus Wardoyo; DC. Kuswardani
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7475

Abstract

The research method used is Quantitative research with a questionnaire study approach. This research was conducted on customer experience, Affection With Service, customer involvement, Repurchase Interest, and customer satisfaction at Pertamina COCO 41.573.01 Gas Station in Solo. The population in this study was Pertamina COCO 41.573.01 Gas Station in Solo, the research sample return technique was based on the principle of non-probability sampling. Data processing in this study used smartPLS SEM (Partial Least Square - Structural Equation Modeling) Software. The results of this study are Affection With Service has an effect on repurchase intention, Customer satisfaction has an effect on customer involvement, Customer involvement has an effect on Affection With Service, Customer involvement has an effect on repurchase intention, Customer experience has an effect on Affection With Service, and Customer experience has no effect on customer involvement.
Co-Authors Dhewi Ratnasari Paulus Wardoyo Prasetya Mulya Diantara Putra Sekar Pandanarum Tri Endang Yani utaminingsih, adijati