Dinasti International Journal of Management Science
Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)

The Influence of Online Marketing, Brand Image and Purchase Decision on Customer Loyalty

Khotimah, Khusnul (Unknown)
Fitria, Lailani (Unknown)
Rafky, Rafnelly (Unknown)
Oktarina, Yolanda (Unknown)
Nofriadi, Nofriadi (Unknown)
Yani, Ahmad (Unknown)
Ali, Hapzi (Unknown)

Article Info

Publish Date
21 Feb 2024

Abstract

The effect of online marketing, Brand image and buying decision on Customer loyalty is a scientific articlee in the literature study within the scope of the field of science. The purpose of this article is to build a hypothesis of the influence betweeen variables that will be used in further researrch. Research objects in online librariess, Google Scholar, Mendeley and othrer academic online media. The research method with the research library comes from e-books and open access e-journals. The results of this article: 1) Online marketing has an effect on Customer loyalti; 2) Brand image has an effect on Customer loyalti; and 3) purchasing decision has an effect on Customer loyalty.

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Journal Info
Dinasti International Journal of Management Science
Website

Abbrev

DIJMS

Publisher

Dinasti Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Description

This research was carried out on Build Operate Transfer investment in Business cooperation model to metering system development project by examinated those criterias by technology preparedness level (TKT) evaluation method, Innovation preparedness level and political, social economic, technology, ...