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All Journal Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi
Rafky, Rafnelly
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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The Influence of Online Marketing, Brand Image and Purchase Decision on Customer Loyalty Khotimah, Khusnul; Fitria, Lailani; Rafky, Rafnelly; Oktarina, Yolanda; Nofriadi, Nofriadi; Yani, Ahmad; Ali, Hapzi
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2328

Abstract

The effect of online marketing, Brand image and buying decision on Customer loyalty is a scientific articlee in the literature study within the scope of the field of science. The purpose of this article is to build a hypothesis of the influence betweeen variables that will be used in further researrch. Research objects in online librariess, Google Scholar, Mendeley and othrer academic online media. The research method with the research library comes from e-books and open access e-journals. The results of this article: 1) Online marketing has an effect on Customer loyalti; 2) Brand image has an effect on Customer loyalti; and 3) purchasing decision has an effect on Customer loyalty.
Pengaruh Kepercayaan, Pemasaran Online, Citra Merek dan Keputusan Pembelian terhadap Loyalitas Pelanggan Khotimah, Khusnul; Pawirosumarto, Suharno; Lusiana, Lusiana; Sari, Silvia; Fitria, Lailani; Yani, Ahmad; Rafky, Rafnelly; Oktarina, Yolanda; Nofriadi, Nofriadi
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 1 (2023): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2023)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v5i1.1672

Abstract

The Influence of Trust, Online Marketing, Brand Image, and Purchasing Decisions on Customer Loyalty is a scientific literature study article within the scope of Marketing Management Science. The aim of this article is to build a hypothesis of influence between variables that will be used in further research. Research objects in online libraries, Google Scholar, Mendeley and other academic online media. The research method uses the research library sourced from e-books and open access e-journals. Qualitative descriptive analysis. The results of this article: 1) Trust influences customer loyalty; 2) Online marketing influences customer loyalty; 3) Brand image influences customer loyalty; and 4) Purchasing decisions influence customer loyalty.
Pengaruh Pengawasan, Komitmen Organisasi, dan Komunikasi Organisasi Terhadap Kinerja Tenaga Kependidikan (Tendik) Pada Universitas Perintis Indonesia Nofriadi, Nofriadi; Aima, M.Hafidz; Rafky, Rafnelly; Oktarina, Yolanda
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 2 (2023): Jurnal Ekonomi Manajemen Sistem Informasi (November - Desember 2023)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v5i2.1726

Abstract

The problem raised in this research is "Performance of Education Personnel (P of EP) at Indonesian Pioneer University. The variables in this research are the influence of Supervision, Organizational Commitment and Organizational Communication (as independent variables) and the Performance of Education Personnel (as dependent variables). This research pays attention to the level of Education Personnel Performance, supervision, Organizational Commitment and Organizational Communication. This research aims to reveal the influence of Supervision, Organizational Commitment, and Organizational Communication jointly or partially on the Performance of Education Personnel. The conclusion from the research is that partially and simultaneously the variables Supervision, Organizational Commitment and Organizational Communication are proven to have a positive and significant influence on the Performance of Education Personnel, with a contribution of 50.10% with supervision as the most dominant variable. Suggestions: To focus more on improving the Organizational Commitment variable by paying attention to the indicators.
Co-Authors ahmad yani Aima, M.Hafidz Fitria, Lailani Hapzi Ali khusnul khotimah Lusiana Lusiana Nofriadi Nofriadi Oktarina, Yolanda Sari, Silvia Suharno Pawirosumarto