Dinasti International Journal of Management Science
Vol. 5 No. 5 (2024): Dinasti International Journal of Management Science (May - June 2024)

Marketing Mix Implementation on Sales Levels

Qibtiyana, Mariyatul (Unknown)
Hapzi Ali (Unknown)



Article Info

Publish Date
16 May 2024

Abstract

Marketing mix is a tactical tool for companies in establishing a strong position in the market. The marketing mix combines four main elements: product, price, place, and promotion, to achieve the company's marketing goals and provide value to consumers. This article outlines the importance of each element in achieving optimal sales levels. Through data collection and analysis methods, it is concluded that effective implementation of the marketing mix can increase sales and the company's position in the market.

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Journal Info

Abbrev

DIJMS

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Description

This research was carried out on Build Operate Transfer investment in Business cooperation model to metering system development project by examinated those criterias by technology preparedness level (TKT) evaluation method, Innovation preparedness level and political, social economic, technology, ...