Article Per Year (5 Year)
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This Author published in this journals
All Journal Jurnal Humaniora, Ekonomi Syariah dan Muamalah Siber International Journal of Education Technology Greenation International Journal of Economics and Accounting
Qibtiyana, Mariyatul
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Economics, Econometrics & Finance Education Social Sciences Other

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Utilization of Big Data in Increasing the Competitiveness of MSMEs Qibtiyana, Mariyatul; Ali, Hapzi
Siber International Journal of Education Technology (SIJET) Vol. 1 No. 3 (2024): (SIJET) Siber International Journal of Education Technology (January 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijet.v1i3.60

Abstract

MSMEs play a vital role in the Indonesian economy with a contribution of 61.07% to GDP and absorbing 97.2% of the workforce. In the digital era, MSMEs face intense global competition. To remain competitive, they need to carry out digital innovation to increase efficiency and competitiveness. HR and capital competency are also crucial in determining the quality and competitiveness of MSMEs. Big Data is important in managing large and complex information, helping MSMEs increase global competitiveness. This research highlights the role of Big Data, digital innovation, quality of human resources and capital in increasing the competitiveness of MSMEs. The methods used include literature study and observation. The research results show that Big Data and digital innovation can increase the competitiveness of MSMEs by optimizing cost and differentiation strategies. Good quality human resources improve business capabilities. Adequate capital is significant in the development of MSMEs. This research emphasizes the importance of information technology, Big Data, digital innovation, quality of human resources and capital in increasing the competitiveness of MSMEs in the digital era.
The Influence of the Blue Economy on National Economic Growth Qibtiyana, Mariyatul; Sastrodiharjo, Istianingsih; Hendayana, Yayan
Greenation International Journal of Economics and Accounting Vol. 2 No. 2 (2024): (GIJEA) Greenation International Journal of Economics and Accounting (June - Au
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v2i2.224

Abstract

Economic growth is the main focus of the country's development, especially measured through Gross Domestic Product (GDP). In the Indonesian context, the blue economy concept is a promising strategy because of the abundant potential of marine resources. This study aims to analyze the influence of the blue economy on economic growth in Indonesia. Through a literature review, it is revealed that the government has implemented various innovative policies and financial instruments to support the blue economy. The research results show that the blue economy has a significant influence on economic growth. However, the challenge of maximizing the benefits of marine resources while maintaining environmental sustainability remains the main focus. By maintaining the sustainability of marine resources, Indonesia can build a strong and sustainable blue economy, providing long-term economic and social benefits for its people.
Pengaruh Digital Marketing terhadap Keputusan Pembeli Online Qibtiyana, Mariyatul; Ali, Hapzi
Jurnal Humaniora, Ekonomi Syariah dan Muamalah Vol. 1 No. 3 (2023): Jurnal Humaniora, Ekonomi Syariah dan Muamalah (Juli-September 2023)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jhesm.v1i3.134

Abstract

Changes in information technology on consumer behavior, especially from offline to online shopping. This digital marketing, including digital marketing and influencer marketing, is a key strategy for reaching consumers. Purchasing decisions are influenced by price, service quality and influencer influence, which require encouragement and consumer trust. Digital marketing, influencer marketing, and service quality are key elements in an effective business strategy in the digital era. Companies that are able to adapt and take advantage of these developments will be more competitive and able to face market changes. Therefore, understanding digital market dynamics and implementing the right strategy is crucial to meeting consumer needs and achieving optimal growth. The influence of digital marketing on online buyers' decisions aims to determine the influence of potential buyers' decisions. This article uses data collection and analysis methods which are carried out by searching for literature studies and observations with previous sources saying the results of this article are that Digital Marketing, Influencer Marketing, Service Quality influence online buyer decisions
Co-Authors Hapzi Ali Istianingsih Sastrodiharjo, Istianingsih Yayan Hendayana