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All Journal Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Humaniora, Ekonomi Syariah dan Muamalah Siber International Journal of Education Technology Greenation International Journal of Economics and Accounting
Qibtiyana, Mariyatul
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Utilization of Big Data in Increasing the Competitiveness of MSMEs Qibtiyana, Mariyatul; Ali, Hapzi
Siber International Journal of Education Technology (SIJET) Vol. 1 No. 3 (2024): (SIJET) Siber International Journal of Education Technology (January 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijet.v1i3.60

Abstract

MSMEs play a vital role in the Indonesian economy with a contribution of 61.07% to GDP and absorbing 97.2% of the workforce. In the digital era, MSMEs face intense global competition. To remain competitive, they need to carry out digital innovation to increase efficiency and competitiveness. HR and capital competency are also crucial in determining the quality and competitiveness of MSMEs. Big Data is important in managing large and complex information, helping MSMEs increase global competitiveness. This research highlights the role of Big Data, digital innovation, quality of human resources and capital in increasing the competitiveness of MSMEs. The methods used include literature study and observation. The research results show that Big Data and digital innovation can increase the competitiveness of MSMEs by optimizing cost and differentiation strategies. Good quality human resources improve business capabilities. Adequate capital is significant in the development of MSMEs. This research emphasizes the importance of information technology, Big Data, digital innovation, quality of human resources and capital in increasing the competitiveness of MSMEs in the digital era.
The Influence of the Blue Economy on National Economic Growth Qibtiyana, Mariyatul; Sastrodiharjo, Istianingsih; Hendayana, Yayan
Greenation International Journal of Economics and Accounting Vol. 2 No. 2 (2024): (GIJEA) Greenation International Journal of Economics and Accounting (June - Au
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v2i2.224

Abstract

Economic growth is the main focus of the country's development, especially measured through Gross Domestic Product (GDP). In the Indonesian context, the blue economy concept is a promising strategy because of the abundant potential of marine resources. This study aims to analyze the influence of the blue economy on economic growth in Indonesia. Through a literature review, it is revealed that the government has implemented various innovative policies and financial instruments to support the blue economy. The research results show that the blue economy has a significant influence on economic growth. However, the challenge of maximizing the benefits of marine resources while maintaining environmental sustainability remains the main focus. By maintaining the sustainability of marine resources, Indonesia can build a strong and sustainable blue economy, providing long-term economic and social benefits for its people.
Pengaruh Digital Marketing terhadap Keputusan Pembeli Online Qibtiyana, Mariyatul; Ali, Hapzi
Jurnal Humaniora, Ekonomi Syariah dan Muamalah Vol. 1 No. 3 (2023): Jurnal Humaniora, Ekonomi Syariah dan Muamalah (Juli-September 2023)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jhesm.v1i3.134

Abstract

Changes in information technology on consumer behavior, especially from offline to online shopping. This digital marketing, including digital marketing and influencer marketing, is a key strategy for reaching consumers. Purchasing decisions are influenced by price, service quality and influencer influence, which require encouragement and consumer trust. Digital marketing, influencer marketing, and service quality are key elements in an effective business strategy in the digital era. Companies that are able to adapt and take advantage of these developments will be more competitive and able to face market changes. Therefore, understanding digital market dynamics and implementing the right strategy is crucial to meeting consumer needs and achieving optimal growth. The influence of digital marketing on online buyers' decisions aims to determine the influence of potential buyers' decisions. This article uses data collection and analysis methods which are carried out by searching for literature studies and observations with previous sources saying the results of this article are that Digital Marketing, Influencer Marketing, Service Quality influence online buyer decisions
Marketing Mix Implementation on Sales Levels Qibtiyana, Mariyatul; Hapzi Ali
Dinasti International Journal of Management Science Vol. 5 No. 5 (2024): Dinasti International Journal of Management Science (May - June 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i5.2609

Abstract

Marketing mix is a tactical tool for companies in establishing a strong position in the market. The marketing mix combines four main elements: product, price, place, and promotion, to achieve the company's marketing goals and provide value to consumers. This article outlines the importance of each element in achieving optimal sales levels. Through data collection and analysis methods, it is concluded that effective implementation of the marketing mix can increase sales and the company's position in the market.
Analisis Persepsi Kebermanfaatan, Kemudahan Penggunaan dan Kepercayaan terhadap Minat Penggunaan Financial Teknologi Sebagai Layanan Pembayaran Digital Qibtiyana, Mariyatul; Ali, Hapzi
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 3 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v5i3.1790

Abstract

In the digital era, the primary focus is on the use of fintech as a payment tool. This research delves into the factors influencing fintech adoption within the financial sector, primarily focusing on perceived usefulness, ease of use, and trust in the technology. Highlighting these factors, the study demonstrates their impact on user interest in adopting fintech. The research methodology involves data collection from literature reviews and observations. Fintech is regulated by financial authorities and offers transactional convenience. The research concludes that the success of fintech adoption strongly correlates with perceived usefulness, ease of use, and trust. Positive perceptions regarding the benefits and user-friendliness of fintech drive its adoption, providing a foundation for fintech companies to enhance their services
Determinasi Loyalitas Pelanggan Melalui Kepuasan Pelanggan di Platform E-Commerce Lazada Kota Bekasi Qibtiyana, Mariyatul; Ali, Hapzi; Hendayana, Yayan; Martinio Jocrien Renwarin, Joseph; Richo Rianto, Muhammad
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4447

Abstract

Lazada menerapkan konsep Business to Consumer (B2C), di mana mereka langsung menjual produk kepada pelanggan. Seiring waktu, model bisnisnya berkembang menjadi Customer to Customer (C2C), memungkinkan pihak ketiga untuk menjual produk mereka di platform ini. Dalam konteks persaingan E-Commerce yang semakin ketat di Indonesia, Lazada telah menghadapi tantangan signifikan dalam hal penurunan jumlah pengunjung sehingga terjadi penurunya loyalitas pelanggan, Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan elektronik dan promosi penjualan online terhadap loyalitas pelanggan melalui kepuasan pelanggan di platform Lazada. metode pengumpulan data menggunakan kuesioner dengan 114 responden masyarakat kota bekasi utara diolah menggunakan Smart PLS 0.4. hasil dari penelitian ini dimana  H1:Promosi penjualan online (X1) berpengaruh positif dan signifikan terhadap kepuasan pelanggan (Y1), H2: kualitas pelayanan Elektronik (X2) berpengaruh signifikan terhadap kepuasan pelanggan (Y1), H3: promosi penjualan online (X1) tidak berpengaruh positif dan signifikan terhadap Loyalitas pelanggan (Y2), H4: kualitas pelayanan elektronik (X2) berpengaruh positif dan signifikan terhadap loyalitas pelanggan (Y2), H5: kepuasan pelanggan (Y1)  tidak berpengaruh positif dan signifika terhadap Loyalitas pelanggan (Y2), H6: Promosi Penjualan Online (X1) Tidak  berpengaruh positif dan signifikan terhadap loyalitas pelanggan (Y2) melalui kepuasan pelanggan (Y1)sebagai variabel mediasi, H7: kualitas pelayanan elektronik(X2) tidak berpengaruh positif dan signifikan terhadap loyalitas pelanggan (Y2)melalui kepuasan pelanggan (Y1) sebagai variabel mediasi.
Co-Authors Hapzi Ali Istianingsih Sastrodiharjo, Istianingsih Martinio Jocrien Renwarin, Joseph Rianto, Muhammad Richo Yayan Hendayana